Allied Petroleum vs Gull:Which is more popular by branded search in New Zealand?
In August 2026, Gull had more branded searches than Allied Petroleum among fuel retailers in New Zealand. Gull was estimated to have 20.7K branded searches compared to Allied Petroleum’s 16.2K, and held a 7.2% Share of Search versus Allied Petroleum’s 5.7%.
Follow Allied Petroleum vs Gull and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Allied Petroleum or Gull?
Compare petrol station and fuel retail brands serving New Zealand motorists, using branded searches made in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Gull, Allied Petroleum. The figures are in the table below the chart.
View monthly share of search table
| Month | Mobil | bp | Z | Caltex | Gull | Allied Petroleum | NPD | Waitomo | Challenge |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 22.9% | 21.7% | 23% | 9.9% | 6.8% | 6.1% | 4.1% | 5.2% | 0.28% |
| Nov 2025 | 24.9% | 19.5% | 21.1% | 11.5% | 7.1% | 7.6% | 3.5% | 4.4% | 0.31% |
| Dec 2025 | 22.1% | 21% | 19.1% | 12.9% | 7.6% | 8.2% | 3.9% | 4.9% | 0.26% |
| Jan 2026 | 22.2% | 21.2% | 18.9% | 12.8% | 7.6% | 8.1% | 3.8% | 5.1% | 0.25% |
| Feb 2026 | 25.1% | 19.7% | 17.8% | 12.5% | 6.9% | 8.8% | 4.3% | 4.7% | 0.2% |
| Mar 2026 | 26.2% | 15.7% | 17.7% | 12.2% | 8.7% | 8.1% | 5.3% | 5.9% | 0.32% |
| Apr 2026 | 22.1% | 19.9% | 20.4% | 11.8% | 5.6% | 8% | 6.7% | 5.3% | 0.26% |
| May 2026 | 24.5% | 22.2% | 21.6% | 9.7% | 4.9% | 6.3% | 5.9% | 4.6% | 0.29% |
| Jun 2026 | 26.2% | 23.4% | 19.4% | 8.3% | 6.5% | 4.7% | 6.4% | 4.8% | 0.24% |
| Jul 2026 | 25.1% | 22.5% | 19.6% | 9.1% | 7.3% | 5.2% | 6.2% | 4.6% | 0.32% |
| Aug 2026 | 25.8% | 22.9% | 19.9% | 9.2% | 7.2% | 5.7% | 5% | 4.1% | 0.31% |
| Sep 2026 | — | — | — | — | — | — | — | — | — |
How has the Allied Petroleum and Gull comparison changed over the last 12 months?
3 findings
- The lead changed hands 4 times in the 11 months ending August 2026: Allied Petroleum took it in November 2025, Gull took it in March 2026, Allied Petroleum took it in April 2026, Gull took it in June 2026.
- Across the 11 months ending August 2026, Allied Petroleum’s estimated Share of Search among fuel retailers in New Zealand moved from 6.1% to 5.7%, and its estimated monthly branded searches moved from 18.7K to 16.2K.
- Across the 11 months ending August 2026, Gull’s estimated Share of Search among fuel retailers in New Zealand moved from 6.8% to 7.2%, and its estimated monthly branded searches moved from 21.1K to 20.7K.
How did search popularity change for New Zealand fuel retailers in August 2026?
1 change
In August 2026, Allied Petroleum rose from 7th to 6th among fuel retailers in New Zealand.
How each brand is measured
Brandwave collects information about searches that people make online using Allied Petroleum’s and Gull’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Allied Petroleum
4 branded search terms
- Allied fuel
- Allied Petroleum
- Allied Petroleum 24/7 fuel
- Allied Petroleum near me
Gull
11 branded search terms
- Gull
- Gull fuel
- Gull fuel prices today
- Gull near me
- Gull New Zealand
- Gull NZ
- Gull petrol
- Gull petrol near me
- Gull service station
- Gull station
- Gull station near me
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.