Brandwave

AIVA vs Soundraw:Which is more popular by branded search in New Zealand?

In August 2026, Soundraw had more branded searches than AIVA among AI music generators in New Zealand. Soundraw was estimated to have 80 branded searches compared to AIVA’s 20, and held a 0.51% Share of Search versus AIVA’s 0.13%.

Share of Search among AI music generators in New Zealand in August 2026Which is more popular in search, AIVA or Soundraw?
AIVA0.13%20 searches
vs
Soundraw0.51%80 searches

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Which is more popular in search, AIVA or Soundraw?

Compare the AI music and audio generators New Zealand creators use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

AIVA and Soundraw among AI music generators in New Zealand, by month

Share of Search by month for Soundraw, AIVA. The figures are in the table below the chart.

View monthly share of search table
MonthElevenLabsSunoUdioSoundrawAIVA
Oct 202547.2%46%5.6%0.95%0.22%
Nov 202545.6%48%5.5%0.76%0.21%
Dec 202546.9%48.3%3.9%0.73%0.15%
Jan 202651.1%44.3%3.6%0.82%0.14%
Feb 202654.7%40.8%3.7%0.62%0.21%
Mar 202649.1%46.2%3.9%0.77%0.06%
Apr 202652.8%41.6%4.9%0.49%0.18%
May 202650.8%44.2%4.4%0.44%0.11%
Jun 202655.6%39.4%4.7%0.24%0.06%
Jul 202661.5%34.1%4%0.3%0.12%
Aug 202657.7%37.4%4.3%0.51%0.13%
Sep 2026—————

How has the AIVA and Soundraw comparison changed over the last 12 months?

  • Soundraw was ahead of AIVA in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, AIVA’s estimated Share of Search among AI music generators in New Zealand moved from 0.22% to 0.13%, and its estimated monthly branded searches moved from 30 to 20.
  • Across the 11 months ending August 2026, Soundraw’s estimated Share of Search among AI music generators in New Zealand moved from 0.95% to 0.51%, and its estimated monthly branded searches moved from 130 to 80.

How did search popularity change for New Zealand AI music generators in August 2026?

  1. Estimated monthly branded searches for Soundraw in New Zealand fell 38.5% over 11 measured months, from 130 to 80 in August 2026.

  2. Estimated monthly branded searches for AIVA in New Zealand fell 33.3% over 11 measured months, from 30 to 20 in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using AIVA’s and Soundraw’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

AIVA

3 branded search terms

  • aiva ai
  • aiva ai music
  • aiva music

Soundraw

3 branded search terms

  • soundraw
  • soundraw ai music
  • soundraw io

How the Brand Demand Index is measured

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