Advanced IT vs Phocal Communications:Which is more popular by branded search in New Zealand?
In August 2026, Advanced IT had more branded searches than Phocal Communications among rotorua it support companies in New Zealand. Advanced IT was estimated to have 340 branded searches compared to Phocal Communications’ 50, and held a 30.9% Share of Search versus Phocal Communications’ 4.5%.
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Which is more popular in search, Advanced IT or Phocal Communications?
Compare Rotorua it support companies using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Advanced IT, Phocal Communications. The figures are in the table below the chart.
View monthly share of search table
| Month | CodeBlue | Advanced IT | Phocal Communications | CoreTech |
|---|---|---|---|---|
| Oct 2025 | 59.3% | 33.3% | 4.9% | 2.4% |
| Nov 2025 | 62.3% | 30.7% | 4.4% | 2.6% |
| Dec 2025 | 60.2% | 31.2% | 4.3% | 4.3% |
| Jan 2026 | 57.7% | 33.7% | 4.8% | 3.8% |
| Feb 2026 | 56.6% | 37.2% | 3.5% | 2.7% |
| Mar 2026 | 65.4% | 26.5% | 4.4% | 3.7% |
| Apr 2026 | 61.2% | 29.6% | 4.1% | 5.1% |
| May 2026 | 61.5% | 30.2% | 3.1% | 5.2% |
| Jun 2026 | 58.9% | 33.6% | 3.7% | 3.7% |
| Jul 2026 | 57.6% | 35.4% | 4% | 3% |
| Aug 2026 | 60.9% | 30.9% | 4.5% | 3.6% |
| Sep 2026 | — | — | — | — |
How has the Advanced IT and Phocal Communications comparison changed over the last 12 months?
3 findings
- Advanced IT was ahead of Phocal Communications in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Advanced IT’s estimated Share of Search among rotorua it support companies in New Zealand moved from 33.3% to 30.9%, and its estimated monthly branded searches moved from 410 to 340.
- Across the 11 months ending August 2026, Phocal Communications’ estimated Share of Search among rotorua it support companies in New Zealand moved from 4.9% to 4.5%, and its estimated monthly branded searches moved from 60 to 50.
How did search popularity change for New Zealand rotorua it support companies in August 2026?
2 changes
In August 2026, Phocal Communications gained estimated Share of Search among rotorua it support companies in New Zealand, from 4% to 4.5%.
In August 2026, Advanced IT lost estimated Share of Search among rotorua it support companies in New Zealand, from 35.4% to 30.9%.
How each brand is measured
Brandwave collects information about searches that people make online using Advanced IT’s and Phocal Communications’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Advanced IT
5 branded search terms
- advanced it
- advanced it rotorua
- advanced it security
- advanced it support
- advancedit
Phocal Communications
2 branded search terms
- phocal
- phocal communications
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.