Adhesion vs Swordfox:Which is more popular by branded search in New Zealand?
In August 2026, Swordfox had more branded searches than Adhesion among queenstown digital marketing agencies in New Zealand. Swordfox was estimated to have 60 branded searches compared to Adhesion’s 30, and held a 20% Share of Search versus Adhesion’s 10%.
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Which is more popular in search, Adhesion or Swordfox?
Compare Queenstown digital marketing agencies using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Swordfox, Adhesion. The figures are in the table below the chart.
View monthly share of search table
| Month | Lucid Media | NiKa Consulting | Swordfox | Adhesion | FR Digital | Fully Charged Media |
|---|---|---|---|---|---|---|
| Oct 2025 | 32.1% | 28.6% | 21.4% | 14.3% | 0% | 3.6% |
| Nov 2025 | 29.2% | 20.8% | 33.3% | 12.5% | 0% | 4.2% |
| Dec 2025 | 29.2% | 16.7% | 25% | 12.5% | 12.5% | 4.2% |
| Jan 2026 | 29% | 25.8% | 19.4% | 12.9% | 9.7% | 3.2% |
| Feb 2026 | 24.1% | 34.5% | 20.7% | 13.8% | 3.4% | 3.4% |
| Mar 2026 | 29% | 22.6% | 25.8% | 16.1% | 3.2% | 3.2% |
| Apr 2026 | 25.8% | 25.8% | 25.8% | 9.7% | 9.7% | 3.2% |
| May 2026 | 25.7% | 34.3% | 17.1% | 11.4% | 8.6% | 2.9% |
| Jun 2026 | 30.6% | 25% | 27.8% | 8.3% | 5.6% | 2.8% |
| Jul 2026 | 20.7% | 27.6% | 27.6% | 10.3% | 10.3% | 3.4% |
| Aug 2026 | 36.7% | 26.7% | 20% | 10% | 3.3% | 3.3% |
| Sep 2026 | — | — | — | — | — | — |
How has the Adhesion and Swordfox comparison changed over the last 12 months?
3 findings
- Swordfox was ahead of Adhesion in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Adhesion’s estimated Share of Search among queenstown digital marketing agencies in New Zealand moved from 14.3% to 10%, and its estimated monthly branded searches moved from 40 to 30.
- Across the 11 months ending August 2026, Swordfox’s estimated Share of Search among queenstown digital marketing agencies in New Zealand moved from 21.4% to 20%, and its estimated monthly branded searches held steady at 60.
How did search popularity change for New Zealand queenstown digital marketing agencies in August 2026?
3 changes
In August 2026, Lucid Media overtook Swordfox to take the highest estimated Share of Search among queenstown digital marketing agencies in New Zealand, at 36.7%.
In August 2026, Swordfox lost estimated Share of Search among queenstown digital marketing agencies in New Zealand, from 27.6% to 20%.
Estimated monthly branded searches for Adhesion in New Zealand fell 25% over 11 measured months, from 40 to 30 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Adhesion’s and Swordfox’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.