Adamantem Capital vs Maui Capital:Which is more popular in New Zealand?
In October 2026, Adamantem Capital had more branded searches than Maui Capital among private equity firms in New Zealand. Adamantem Capital had about 90 branded searches, while Maui Capital had 40. Adamantem Capital made up 2.5% of all private equity firm searches we track, and Maui Capital accounted for 1.1%. When we asked ChatGPT and Google AI Overviews about private equity firms, neither Adamantem Capital nor Maui Capital appeared in any of the five answers.
Who do people search for more?
Adamantem Capital, about 2 searches for every 1 for Maui Capital
Who does AI mention more?
Both were mentioned in 0 of 5 answers.
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Top private equity firms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, neither Adamantem Capital nor Maui Capital showed up in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Direct Capital4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Pioneer Capital4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Waterman Capital3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Pencarrow Private Equity3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Castlerock2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Adamantem Capital0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Anchorage Capital Partners0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Maui Capital0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about private equity firms
5 answers
Asked ChatGPT
“Which private equity firm should I hire in New Zealand?”
Asked ChatGPT
“What are the best private equity firms in New Zealand?”
Asked ChatGPT
“What's the best private equity firm in New Zealand for a business sale?”
Searched Google, AI Overview
“private equity firms nz”
Searched Google, AI Overview
“private equity nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Adamantem Capital or Maui Capital more popular in search?
This chart shows how often people search Google for Adamantem Capital and Maui Capital by name. Each line represents a brand's share of searches for all eight private equity firms we track, month by month, from searches in New Zealand.
Share of searches by month for Adamantem Capital, Maui Capital. The figures are in the table below the chart.
View monthly share of searches table
| Month | Castlerock | Waterman Capital | Direct Capital | Pioneer Capital | Pencarrow Private Equity | Adamantem Capital | Anchorage Capital Partners | Maui Capital |
|---|---|---|---|---|---|---|---|---|
| Nov 2025 | 58.4% | 9.5% | 11.7% | 9.5% | 6.3% | 1.7% | 1.7% | 1.2% |
| Dec 2025 | 70.3% | 5.1% | 11.5% | 5.1% | 2.7% | 3.3% | 1.2% | 0.78% |
| Jan 2026 | 71.8% | 6.4% | 6.4% | 6.4% | 4.2% | 1.7% | 1.7% | 1.2% |
| Feb 2026 | 60% | 9.8% | 9.8% | 8% | 6.5% | 2.3% | 2.5% | 1.3% |
| Mar 2026 | 50.1% | 12.7% | 10.3% | 10.3% | 8.4% | 3.7% | 2.1% | 2.4% |
| Apr 2026 | 60.2% | 8% | 8% | 8% | 6.5% | 5.3% | 2.3% | 1.8% |
| May 2026 | 53.5% | 11% | 11% | 11% | 7.3% | 2.5% | 2.3% | 1.4% |
| Jun 2026 | 54.4% | 11.2% | 11.2% | 9.2% | 7.4% | 3.2% | 2% | 1.4% |
| Jul 2026 | 55.9% | 7.6% | 11.5% | 11.5% | 6.2% | 2.1% | 3.8% | 1.5% |
| Aug 2026 | 57.1% | 11.4% | 9.3% | 11.4% | 6.2% | 0.95% | 1.9% | 1.7% |
| Sep 2026 | 53.1% | 8.9% | 16.5% | 10.9% | 5.9% | 0.84% | 2.5% | 1.4% |
| Oct 2026 | 52.8% | 16.4% | 8.9% | 8.9% | 7.2% | 2.5% | 2.2% | 1.1% |
How has branded search for Adamantem Capital and Maui Capital changed in New Zealand over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending October 2026: Maui Capital took it in August 2026, Adamantem Capital took it in October 2026.
- Across the 12 months ending October 2026, Adamantem Capital’s share of searches among private equity firms in New Zealand moved from 1.7% to 2.5%, and its estimated monthly branded searches moved from 70 to 90.
- Across the 12 months ending October 2026, Maui Capital’s share of searches among private equity firms in New Zealand moved from 1.2% to 1.1%, and its estimated monthly branded searches moved from 50 to 40.
How did search popularity change for New Zealand private equity firms in October 2026?
2 changes
In October 2026, Adamantem Capital overtook Anchorage Capital Partners and Maui Capital to rank 6th among private equity firms in New Zealand, with 2.5% of the searches.
Estimated monthly branded searches for Maui Capital in New Zealand fell 20% over 12 measured months, from 50 to 40 in October 2026.
How are Adamantem Capital’s and Maui Capital’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Adamantem Capital’s and Maui Capital’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Adamantem Capital
1 branded search term
- adamantem capital
Maui Capital
1 branded search term
- maui capital
Other head-to-heads among private equity firms
- Castlerock vs Waterman Capital: compare popularity
- Castlerock vs Direct Capital: compare popularity
- Castlerock vs Pioneer Capital: compare popularity
- Castlerock vs Pencarrow Private Equity: compare popularity
- Waterman Capital vs Direct Capital: compare popularity
- Waterman Capital vs Pioneer Capital: compare popularity
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