Acquisitions vs Typo:Which is more popular?
In September 2026, Typo had more branded searches than Acquisitions among gift and novelty retailers in New Zealand. Typo had about 120 branded searches, while Acquisitions had 20. Typo made up 0.43% of all gift and novelty retailer searches we track, and Acquisitions accounted for 0.07%. When we asked ChatGPT and Google AI Overviews about gift and novelty retailers, Acquisitions appeared in two of the three answers and Typo in none.
Who do people search for more?
Typo, about 6 searches for every 1 for Acquisitions
Who does AI mention more?
Acquisitions, mentioned in 2 of 3 answers, Typo in 0
Who does AI recommend more?
Acquisitions, the only one of the two named
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Top gift and novelty retailers in ChatGPT and Google AI Overviews
In three ChatGPT questions, Acquisitions was mentioned in two out of three: in two of the three ChatGPT answers. Typo did not appear in any of the three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Funky Gifts NZ3 of 3Named in 3 of 3 ChatGPT answers
Iko Iko2 of 3Named in 2 of 3 ChatGPT answers- The Fantail House2 of 3Named in 2 of 3 ChatGPT answers
- Acquisitions2 of 3Named in 2 of 3 ChatGPT answers
Smiggle0 of 3Named in 0 of 3 ChatGPT answers- Typo0 of 3Named in 0 of 3 ChatGPT answers
See every answer about gift and novelty retailers
3 answers
Asked ChatGPT
“Which gift or novelty retailer should I shop at in New Zealand?”
Asked ChatGPT
“What are the best gift and novelty retailers in New Zealand?”
Asked ChatGPT
“What's the best gift or novelty retailer in New Zealand for fun gifts?”
Searched Google, AI Overview
“gift shops nz”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“fun gift shop”
Google showed no AI Overview for this search.
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Acquisitions or Typo more popular in search?
This chart shows how often people search Google for Acquisitions and Typo by name. Each line represents a brand's share of searches for all six gift and novelty retailers we track, month by month, from searches in New Zealand.
Share of searches by month for Typo, Acquisitions. The figures are in the table below the chart.
View monthly share of searches table
| Month | Smiggle | Iko Iko | Funky Gifts NZ | The Fantail House | Typo | Acquisitions |
|---|---|---|---|---|---|---|
| Oct 2025 | 68.7% | 25.8% | 3.8% | 0.99% | 0.61% | 0.08% |
| Nov 2025 | 73.6% | 19.1% | 5.6% | 0.74% | 0.93% | 0.07% |
| Dec 2025 | 63% | 28.8% | 5.6% | 1.1% | 1.5% | 0.09% |
| Jan 2026 | 78.9% | 18.4% | 1.1% | 1.1% | 0.52% | 0.05% |
| Feb 2026 | 67.6% | 29.1% | 1.4% | 1.4% | 0.52% | 0.04% |
| Mar 2026 | 65.7% | 29.1% | 1.7% | 3.1% | 0.34% | 0.04% |
| Apr 2026 | 64.5% | 29.1% | 1.7% | 4.3% | 0.35% | 0.04% |
| May 2026 | 64.3% | 28.4% | 2.5% | 4.2% | 0.51% | 0.04% |
| Jun 2026 | 66.1% | 29.2% | 2.6% | 1.7% | 0.39% | 0.09% |
| Jul 2026 | 70.2% | 25.9% | 1.8% | 1.5% | 0.42% | 0.08% |
| Aug 2026 | 66.3% | 29% | 3.1% | 1.1% | 0.49% | 0.07% |
| Sep 2026 | 66.7% | 29.7% | 2.1% | 0.94% | 0.43% | 0.07% |
How has the Acquisitions and Typo comparison changed over the last 12 months?
3 findings
- Typo was ahead of Acquisitions in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Acquisitions’ share of searches among gift and novelty retailers in New Zealand moved from 0.08% to 0.07%, and its estimated monthly branded searches held steady at 20.
- Across the 12 months ending September 2026, Typo’s share of searches among gift and novelty retailers in New Zealand moved from 0.61% to 0.43%, and its estimated monthly branded searches moved from 160 to 120.
How did search popularity change for New Zealand gift and novelty retailers in September 2026?
1 change
Estimated monthly branded searches for Typo in New Zealand fell 25% over 12 measured months, from 160 to 120 in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Acquisitions’ and Typo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Acquisitions
1 branded search term
- acquisitions gift shop
Typo
2 branded search terms
- typo gifts
- typo stationery
Other head-to-heads among gift and novelty retailers
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