Brandwave

Acquisitions vs The Fantail House:Which is more popular?

In September 2026, The Fantail House had more branded searches than Acquisitions among gift and novelty retailers in New Zealand. The Fantail House had about 260 branded searches, while Acquisitions had 20. The Fantail House made up 0.94% of all gift and novelty retailer searches we track, and Acquisitions accounted for 0.07%. When we asked ChatGPT and Google AI Overviews about gift and novelty retailers, Acquisitions and The Fantail House each appeared in two of the three answers. Acquisitions was mentioned before The Fantail House in every answer.

Among gift and novelty retailers in New Zealand in September 2026

Who do people search for more?

The Fantail House, about 13 searches for every 1 for Acquisitions

The Fantail House 260 searchesAcquisitions 20 searches

Who does AI mention more?

Both were mentioned in 2 of 3 answers.

Acquisitions in 2 of 3The Fantail House in 2 of 3

Who does AI recommend more?

Acquisitions, named ahead of The Fantail House in every answer

Acquisitions first in 2The Fantail House never first

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Top gift and novelty retailers in ChatGPT and Google AI Overviews

In three ChatGPT questions, Acquisitions and The Fantail House were each mentioned in two out of three: in two of the three ChatGPT answers. Acquisitions was listed before The Fantail House in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Funky Gifts NZ1st
  2. Acquisitions2nd
  3. Iko Iko3rd
  4. The Fantail House4th
  5. Smiggle–
  6. Typo–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Funky Gifts NZ3 of 3Named in 3 of 3 ChatGPT answers
  • Iko Iko2 of 3Named in 2 of 3 ChatGPT answers
  • The Fantail House2 of 3Named in 2 of 3 ChatGPT answers
  • Acquisitions2 of 3Named in 2 of 3 ChatGPT answers
  • Smiggle0 of 3Named in 0 of 3 ChatGPT answers
  • Typo0 of 3Named in 0 of 3 ChatGPT answers

See every answer about gift and novelty retailers

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Acquisitions or The Fantail House more popular in search?

This chart shows how often people search Google for Acquisitions and The Fantail House by name. Each line represents a brand's share of searches for all six gift and novelty retailers we track, month by month, from searches in New Zealand.

Acquisitions and The Fantail House among gift and novelty retailers in New Zealand, by month

Share of searches by month for The Fantail House, Acquisitions. The figures are in the table below the chart.

View monthly share of searches table
MonthSmiggleIko IkoFunky Gifts NZThe Fantail HouseTypoAcquisitions
Oct 202568.7%25.8%3.8%0.99%0.61%0.08%
Nov 202573.6%19.1%5.6%0.74%0.93%0.07%
Dec 202563%28.8%5.6%1.1%1.5%0.09%
Jan 202678.9%18.4%1.1%1.1%0.52%0.05%
Feb 202667.6%29.1%1.4%1.4%0.52%0.04%
Mar 202665.7%29.1%1.7%3.1%0.34%0.04%
Apr 202664.5%29.1%1.7%4.3%0.35%0.04%
May 202664.3%28.4%2.5%4.2%0.51%0.04%
Jun 202666.1%29.2%2.6%1.7%0.39%0.09%
Jul 202670.2%25.9%1.8%1.5%0.42%0.08%
Aug 202666.3%29%3.1%1.1%0.49%0.07%
Sep 202666.7%29.7%2.1%0.94%0.43%0.07%

How has the Acquisitions and The Fantail House comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand gift and novelty retailers in September 2026?

1 change

  1. The Fantail House’s share of searches among gift and novelty retailers in New Zealand has lost ground for 3 months in a row, from 1.7% to 0.94% in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Acquisitions’ and The Fantail House’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Acquisitions

1 branded search term

  • acquisitions gift shop

The Fantail House

1 branded search term

  • fantail house

How the Brand Demand Index is measured

Other head-to-heads among gift and novelty retailers

Creator with pink hair and a pink jacket

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