Academy Funeral Services vs Lamb & Hayward:Which is more popular by branded search in New Zealand?
In August 2026, Lamb & Hayward had more branded searches than Academy Funeral Services among christchurch funeral directors in New Zealand. Lamb & Hayward was estimated to have 7.2K branded searches compared to Academy Funeral Services’ 790, and held a 70.7% Share of Search versus Academy Funeral Services’ 7.7%.
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Which is more popular in search, Academy Funeral Services or Lamb & Hayward?
Compare funeral directors families can choose between in Christchurch, New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Lamb & Hayward, Academy Funeral Services. The figures are in the table below the chart.
View monthly share of search table
| Month | Lamb & Hayward | Bell Lamb & Trotter | John Rhind | Academy Funeral Services |
|---|---|---|---|---|
| Oct 2025 | 65.1% | 16.1% | 14.5% | 4.2% |
| Nov 2025 | 62.2% | 19.4% | 11.9% | 6.4% |
| Dec 2025 | 66.3% | 17.5% | 11.7% | 4.6% |
| Jan 2026 | 62.5% | 17.4% | 14.1% | 6% |
| Feb 2026 | 70.1% | 13.8% | 10.6% | 5.5% |
| Mar 2026 | 67.8% | 12.3% | 12.5% | 7.4% |
| Apr 2026 | 64.5% | 16.7% | 10.5% | 8.2% |
| May 2026 | 59.9% | 17.7% | 16.1% | 6.3% |
| Jun 2026 | 51.9% | 21.7% | 20.9% | 5.5% |
| Jul 2026 | 69.1% | 14.4% | 10.6% | 6% |
| Aug 2026 | 70.7% | 12.6% | 9% | 7.7% |
| Sep 2026 | — | — | — | — |
How has the Academy Funeral Services and Lamb & Hayward comparison changed over the last 12 months?
3 findings
- Lamb & Hayward was ahead of Academy Funeral Services in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Academy Funeral Services’ estimated Share of Search among christchurch funeral directors in New Zealand moved from 4.2% to 7.7%, and its estimated monthly branded searches moved from 400 to 790.
- Across the 11 months ending August 2026, Lamb & Hayward’s estimated Share of Search among christchurch funeral directors in New Zealand moved from 65.1% to 70.7%, and its estimated monthly branded searches moved from 6.2K to 7.2K.
How did search popularity change for New Zealand christchurch funeral directors in August 2026?
2 changes
In August 2026, Academy Funeral Services gained estimated Share of Search among christchurch funeral directors in New Zealand, from 6% to 7.7%.
In August 2026, Lamb & Hayward gained estimated Share of Search among christchurch funeral directors in New Zealand, from 69.1% to 70.7%.
How each brand is measured
Brandwave collects information about searches that people make online using Academy Funeral Services’ and Lamb & Hayward’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Academy Funeral Services
2 branded search terms
- academy funeral services
- academy funeral services christchurch
Lamb & Hayward
13 branded search terms
- lamb & hayward
- lamb & hayward christchurch
- lamb & hayward near me
- lamb and hayward
- lamb and hayward christchurch
- lamb and hayward crematorium
- lamb and hayward funeral
- lamb and hayward urns
- lamb and hayward westpark
- lamb hayward
- lamb hayward christchurch
- lambandhayward co nz
- lambhayward
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.