Absolute Wilderness vs Firepot:Which is more popular in New Zealand?
In October 2026, Firepot had more branded searches than Absolute Wilderness among outdoor meal brands in New Zealand. Firepot had about 90 branded searches, while Absolute Wilderness had 30. Firepot made up 2.3% of all outdoor meal brand searches we track, and Absolute Wilderness accounted for 0.77%. When we asked ChatGPT and Google AI Overviews about outdoor meal brands, Firepot appeared in two of the five answers and Absolute Wilderness in one. Firepot was mentioned before Absolute Wilderness in two out of three answers that named either.
Who do people search for more?
Firepot, about 3 searches for every 1 for Absolute Wilderness
Who does AI mention more?
Firepot, mentioned in 2 of 5 answers, Absolute Wilderness in 1
Who does AI recommend more?
Firepot, named ahead of Absolute Wilderness in 2 of 3 answers
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Top outdoor meal brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Firepot was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Absolute Wilderness was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Firepot was listed before Absolute Wilderness in two out of three answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Real Meals5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Back Country Cuisine5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Radix Nutrition4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Firepot2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Absolute Wilderness1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about outdoor meal brands
5 answers
Asked ChatGPT
“Which outdoor meal brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best outdoor meal brands in New Zealand?”
Asked ChatGPT
“What's the best outdoor meal brand in New Zealand for light hiking meals?”
Searched Google, AI Overview
“freeze dried meals nz”
Searched Google, AI Overview
“tramping meals nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Absolute Wilderness or Firepot more popular in search?
This chart shows how often people search Google for Absolute Wilderness and Firepot by name. Each line represents a brand's share of searches for all five outdoor meal brands we track, month by month, from searches in New Zealand.
Share of searches by month for Firepot, Absolute Wilderness. The figures are in the table below the chart.
View monthly share of searches table
| Month | Real Meals | Radix Nutrition | Back Country Cuisine | Firepot | Absolute Wilderness |
|---|---|---|---|---|---|
| Nov 2025 | 40.1% | 32.6% | 25.1% | 1.5% | 0.75% |
| Dec 2025 | 43.5% | 24.1% | 29.4% | 2.3% | 0.67% |
| Jan 2026 | 45.6% | 25.1% | 25.1% | 3.1% | 1.1% |
| Feb 2026 | 44.6% | 27.9% | 24.5% | 2.2% | 0.84% |
| Mar 2026 | 47.5% | 25% | 25% | 1.5% | 1% |
| Apr 2026 | 43.6% | 29.5% | 24.2% | 2% | 0.67% |
| May 2026 | 37.5% | 37.5% | 22.1% | 2.6% | 0.37% |
| Jun 2026 | 36.1% | 41% | 19.7% | 2.9% | 0.41% |
| Jul 2026 | 38.1% | 38.1% | 20.8% | 2.6% | 0.43% |
| Aug 2026 | 34.5% | 39.2% | 23.1% | 2.4% | 0.78% |
| Sep 2026 | 34.6% | 39.4% | 23.2% | 2% | 0.79% |
| Oct 2026 | 41% | 33.3% | 22.6% | 2.3% | 0.77% |
How has branded search for Absolute Wilderness and Firepot changed in New Zealand over the last 12 months?
3 findings
- Firepot was ahead of Absolute Wilderness in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Absolute Wilderness’ share of searches among outdoor meal brands in New Zealand moved from 0.75% to 0.77%, and its estimated monthly branded searches held steady at 30.
- Across the 12 months ending October 2026, Firepot’s share of searches among outdoor meal brands in New Zealand moved from 1.5% to 2.3%, and its estimated monthly branded searches moved from 60 to 90.
How did search popularity change for New Zealand outdoor meal brands in October 2026?
1 change
Estimated monthly branded searches for Firepot in New Zealand rose 50% over 12 measured months, from 60 to 90 in October 2026.
How are Absolute Wilderness’ and Firepot’s branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Absolute Wilderness’ and Firepot’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Absolute Wilderness
1 branded search term
- absolute wilderness
Firepot
2 branded search terms
- firepot
- firepot meals
Other head-to-heads among outdoor meal brands
- Real Meals vs Radix Nutrition: compare popularity
- Real Meals vs Back Country Cuisine: compare popularity
- Real Meals vs Firepot: compare popularity
- Radix Nutrition vs Back Country Cuisine: compare popularity
- Radix Nutrition vs Firepot: compare popularity
- Back Country Cuisine vs Firepot: compare popularity
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