Abel Tasman Kayaks vs Marahau Water Taxis:Which is more popular by branded search in New Zealand?
In August 2026, Abel Tasman Kayaks had more branded searches than Marahau Water Taxis among abel tasman water taxi and kayak operators in New Zealand. Abel Tasman Kayaks was estimated to have 280 branded searches compared to Marahau Water Taxis’ 140, and held a 17.6% Share of Search versus Marahau Water Taxis’ 8.8%.
Follow Abel Tasman Kayaks vs Marahau Water Taxis and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Abel Tasman Kayaks or Marahau Water Taxis?
Compare the water taxi, kayak and guided walk operators visitors book in Abel Tasman National Park. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Abel Tasman Kayaks, Marahau Water Taxis. The figures are in the table below the chart.
View monthly share of search table
| Month | Wilsons Abel Tasman | Abel Tasman AquaTaxi | Abel Tasman Kayaks | Marahau Water Taxis | Kaiteriteri Kayaks |
|---|---|---|---|---|---|
| Oct 2025 | 30.2% | 24.3% | 30.2% | 8.9% | 6.4% |
| Nov 2025 | 26.2% | 29.9% | 31.1% | 6.3% | 6.5% |
| Dec 2025 | 25.4% | 30% | 30.8% | 7.5% | 6.3% |
| Jan 2026 | 25.9% | 30.4% | 31.1% | 6.2% | 6.4% |
| Feb 2026 | 24.3% | 34.2% | 29.7% | 5.8% | 6% |
| Mar 2026 | 16.3% | 40.4% | 28.9% | 7.1% | 7.3% |
| Apr 2026 | 15.9% | 47.2% | 23.1% | 6.7% | 7.1% |
| May 2026 | 24.9% | 35.5% | 24.9% | 8.6% | 6.1% |
| Jun 2026 | 37.3% | 34.3% | 15.7% | 8.2% | 4.5% |
| Jul 2026 | 39.6% | 31.2% | 14.3% | 9.1% | 5.8% |
| Aug 2026 | 38.4% | 29.6% | 17.6% | 8.8% | 5.7% |
| Sep 2026 | — | — | — | — | — |
How has the Abel Tasman Kayaks and Marahau Water Taxis comparison changed over the last 12 months?
3 findings
- Abel Tasman Kayaks was ahead of Marahau Water Taxis in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Abel Tasman Kayaks’ estimated Share of Search among abel tasman water taxi and kayak operators in New Zealand moved from 30.2% to 17.6%, and its estimated monthly branded searches moved from 1.3K to 280.
- Across the 11 months ending August 2026, Marahau Water Taxis’ estimated Share of Search among abel tasman water taxi and kayak operators in New Zealand moved from 8.9% to 8.8%, and its estimated monthly branded searches moved from 390 to 140.
How did search popularity change for New Zealand abel tasman water taxi and kayak operators in August 2026?
2 changes
In August 2026, Abel Tasman Kayaks gained estimated Share of Search among abel tasman water taxi and kayak operators in New Zealand, from 14.3% to 17.6%.
Estimated monthly branded searches for Marahau Water Taxis in New Zealand fell 64.1% over 11 measured months, from 390 to 140 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Abel Tasman Kayaks’ and Marahau Water Taxis’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Abel Tasman Kayaks
5 branded search terms
- abel tasman kayaks
- abel tasman kayaks nz
- abel tasman kayaks water taxi
- abeltasmankayaks
- abeltasmankayaks co nz
Marahau Water Taxis
1 branded search term
- marahau water taxis
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.