ABC Insurance vs Northco Insurance Brokers:Which is more popular by branded search in New Zealand?
In August 2026, Northco Insurance Brokers had more branded searches than ABC Insurance among masterton insurance brokers in New Zealand. Northco Insurance Brokers was estimated to have 80 branded searches compared to ABC Insurance’s 20, and held a 0.56% Share of Search versus ABC Insurance’s 0.14%.
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Which is more popular in search, ABC Insurance or Northco Insurance Brokers?
Compare Masterton insurance brokers using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Northco Insurance Brokers, ABC Insurance. The figures are in the table below the chart.
View monthly share of search table
| Month | Gallagher Insurance | Northco Insurance Brokers | ABC Insurance |
|---|---|---|---|
| Oct 2025 | 99.5% | 0.49% | 0.06% |
| Nov 2025 | 99.3% | 0.63% | 0.07% |
| Dec 2025 | 99.2% | 0.72% | 0.09% |
| Jan 2026 | 99.4% | 0.5% | 0.14% |
| Feb 2026 | 99.2% | 0.7% | 0.14% |
| Mar 2026 | 99.2% | 0.69% | 0.14% |
| Apr 2026 | 99% | 0.78% | 0.17% |
| May 2026 | 99.3% | 0.57% | 0.14% |
| Jun 2026 | 99.2% | 0.56% | 0.28% |
| Jul 2026 | 99.4% | 0.49% | 0.14% |
| Aug 2026 | 99.3% | 0.56% | 0.14% |
| Sep 2026 | — | — | — |
How has the ABC Insurance and Northco Insurance Brokers comparison changed over the last 12 months?
3 findings
- Northco Insurance Brokers was ahead of ABC Insurance in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, ABC Insurance’s estimated Share of Search among masterton insurance brokers in New Zealand moved from 0.06% to 0.14%, and its estimated monthly branded searches moved from 10 to 20.
- Across the 11 months ending August 2026, Northco Insurance Brokers’ estimated Share of Search among masterton insurance brokers in New Zealand moved from 0.49% to 0.56%, and its estimated monthly branded searches held steady at 80.
How did search popularity change for New Zealand masterton insurance brokers in August 2026?
1 change
Estimated monthly branded searches for ABC Insurance in New Zealand rose 100% over 11 measured months, from 10 to 20 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using ABC Insurance’s and Northco Insurance Brokers’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
ABC Insurance
2 branded search terms
- abc insurance
- abcinsurance
Northco Insurance Brokers
4 branded search terms
- northco insurance
- northco insurance brokers
- northco insurance brokers masterton
- northco insurance masterton
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.