ABC Insurance vs BHI Finance:Which is more popular by branded search in New Zealand?
In August 2026, ABC Insurance had more branded searches than BHI Finance among cambridge insurance brokers in New Zealand. ABC Insurance was estimated to have 20 branded searches compared to BHI Finance’s 10, and held a 33.3% Share of Search versus BHI Finance’s 16.7%.
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Which is more popular in search, ABC Insurance or BHI Finance?
Compare Cambridge insurance brokers using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for ABC Insurance, BHI Finance. The figures are in the table below the chart.
View monthly share of search table
| Month | ABC Insurance | Carricks Financial | Argyle Insurance | BHI Finance | Cambridge Insurance Brokers |
|---|---|---|---|---|---|
| Oct 2025 | 25% | 50% | 0% | 25% | 0% |
| Nov 2025 | 33.3% | 33.3% | 0% | 33.3% | 0% |
| Dec 2025 | 33.3% | 33.3% | 0% | 0% | 33.3% |
| Jan 2026 | 50% | 25% | 0% | 25% | 0% |
| Feb 2026 | 40% | 40% | 0% | 20% | 0% |
| Mar 2026 | 28.6% | 42.9% | 14.3% | 0% | 14.3% |
| Apr 2026 | 40% | 40% | 0% | 20% | 0% |
| May 2026 | 33.3% | 33.3% | 0% | 16.7% | 16.7% |
| Jun 2026 | 57.1% | 14.3% | 14.3% | 14.3% | 0% |
| Jul 2026 | 40% | 40% | 0% | 20% | 0% |
| Aug 2026 | 33.3% | 33.3% | 16.7% | 16.7% | 0% |
| Sep 2026 | — | — | — | — | — |
How has the ABC Insurance and BHI Finance comparison changed over the last 12 months?
3 findings
- ABC Insurance was ahead of BHI Finance in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, ABC Insurance’s estimated Share of Search among cambridge insurance brokers in New Zealand moved from 25% to 33.3%, and its estimated monthly branded searches moved from 10 to 20.
- Across the 11 months ending August 2026, BHI Finance’s estimated Share of Search among cambridge insurance brokers in New Zealand moved from 25% to 16.7%, and its estimated monthly branded searches held steady at 10.
How did search popularity change for New Zealand cambridge insurance brokers in August 2026?
3 changes
In August 2026, Argyle Insurance overtook BHI Finance to rank 3rd among cambridge insurance brokers in New Zealand, at 16.7%.
In August 2026, ABC Insurance lost estimated Share of Search among cambridge insurance brokers in New Zealand, from 40% to 33.3%.
In August 2026, BHI Finance lost estimated Share of Search among cambridge insurance brokers in New Zealand, from 20% to 16.7%.
How each brand is measured
Brandwave collects information about searches that people make online using ABC Insurance’s and BHI Finance’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
ABC Insurance
2 branded search terms
- abc insurance
- abcinsurance
BHI Finance
1 branded search term
- bhi finance
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.