ABC Insurance vs Argyle Insurance:Which is more popular by branded search in New Zealand?
In August 2026, ABC Insurance had more branded searches than Argyle Insurance among cambridge insurance brokers in New Zealand. ABC Insurance was estimated to have 20 branded searches compared to Argyle Insurance’s 10, and held a 33.3% Share of Search versus Argyle Insurance’s 16.7%.
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Which is more popular in search, ABC Insurance or Argyle Insurance?
Compare Cambridge insurance brokers using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for ABC Insurance, Argyle Insurance. The figures are in the table below the chart.
View monthly share of search table
| Month | ABC Insurance | Carricks Financial | Argyle Insurance | BHI Finance | Cambridge Insurance Brokers |
|---|---|---|---|---|---|
| Oct 2025 | 25% | 50% | 0% | 25% | 0% |
| Nov 2025 | 33.3% | 33.3% | 0% | 33.3% | 0% |
| Dec 2025 | 33.3% | 33.3% | 0% | 0% | 33.3% |
| Jan 2026 | 50% | 25% | 0% | 25% | 0% |
| Feb 2026 | 40% | 40% | 0% | 20% | 0% |
| Mar 2026 | 28.6% | 42.9% | 14.3% | 0% | 14.3% |
| Apr 2026 | 40% | 40% | 0% | 20% | 0% |
| May 2026 | 33.3% | 33.3% | 0% | 16.7% | 16.7% |
| Jun 2026 | 57.1% | 14.3% | 14.3% | 14.3% | 0% |
| Jul 2026 | 40% | 40% | 0% | 20% | 0% |
| Aug 2026 | 33.3% | 33.3% | 16.7% | 16.7% | 0% |
| Sep 2026 | — | — | — | — | — |
How has the ABC Insurance and Argyle Insurance comparison changed over the last 12 months?
3 findings
- ABC Insurance was ahead of Argyle Insurance in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, ABC Insurance’s estimated Share of Search among cambridge insurance brokers in New Zealand moved from 25% to 33.3%, and its estimated monthly branded searches moved from 10 to 20.
- Across the 11 months ending August 2026, Argyle Insurance’s estimated Share of Search among cambridge insurance brokers in New Zealand moved from 0% to 16.7%, and its estimated monthly branded searches moved from 0 to 10.
How did search popularity change for New Zealand cambridge insurance brokers in August 2026?
2 changes
In August 2026, Argyle Insurance overtook BHI Finance to rank 3rd among cambridge insurance brokers in New Zealand, at 16.7%.
In August 2026, ABC Insurance lost estimated Share of Search among cambridge insurance brokers in New Zealand, from 40% to 33.3%.
How each brand is measured
Brandwave collects information about searches that people make online using ABC Insurance’s and Argyle Insurance’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
ABC Insurance
2 branded search terms
- abc insurance
- abcinsurance
Argyle Insurance
1 branded search term
- argyle insurance
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.