Frank Risk Management vs PSC Insurance Brokers:Which is more popular by branded search in New Zealand?
In August 2026, Frank Risk Management had more branded searches than PSC Insurance Brokers among wellington insurance brokers in New Zealand. Frank Risk Management was estimated to have 160 branded searches compared to PSC Insurance Brokers’ 130, and held a 1.1% Share of Search versus PSC Insurance Brokers’ 0.89%.
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Which is more popular in search, Frank Risk Management or PSC Insurance Brokers?
Compare Wellington insurance brokers using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Frank Risk Management, PSC Insurance Brokers. The figures are in the table below the chart.
View monthly share of search table
| Month | Gallagher Insurance | Frank Risk Management | PSC Insurance Brokers | Capital Risk Solutions |
|---|---|---|---|---|
| Oct 2025 | 98% | 0.66% | 1.2% | 0.12% |
| Nov 2025 | 97.7% | 0.89% | 1.2% | 0.14% |
| Dec 2025 | 98.2% | 0.62% | 0.97% | 0.18% |
| Jan 2026 | 98.3% | 0.64% | 0.92% | 0.14% |
| Feb 2026 | 97.8% | 0.97% | 1.1% | 0.14% |
| Mar 2026 | 97.6% | 1.1% | 1.2% | 0.14% |
| Apr 2026 | 97.3% | 1.4% | 1.1% | 0.17% |
| May 2026 | 98% | 0.91% | 0.98% | 0.14% |
| Jun 2026 | 97.8% | 0.89% | 1.2% | 0.14% |
| Jul 2026 | 98% | 0.9% | 0.97% | 0.14% |
| Aug 2026 | 97.9% | 1.1% | 0.89% | 0.14% |
| Sep 2026 | — | — | — | — |
How has the Frank Risk Management and PSC Insurance Brokers comparison changed over the last 12 months?
3 findings
- The lead changed hands 3 times in the 11 months ending August 2026: Frank Risk Management took it in April 2026, PSC Insurance Brokers took it in May 2026, Frank Risk Management took it in August 2026.
- Across the 11 months ending August 2026, Frank Risk Management’s estimated Share of Search among wellington insurance brokers in New Zealand moved from 0.66% to 1.1%, and its estimated monthly branded searches moved from 110 to 160.
- Across the 11 months ending August 2026, PSC Insurance Brokers’ estimated Share of Search among wellington insurance brokers in New Zealand moved from 1.2% to 0.89%, and its estimated monthly branded searches moved from 200 to 130.
How did search popularity change for New Zealand wellington insurance brokers in August 2026?
2 changes
In August 2026, Frank Risk Management rose from 3rd to 2nd among wellington insurance brokers in New Zealand.
In August 2026, PSC Insurance Brokers fell from 2nd to 3rd among wellington insurance brokers in New Zealand.
How each brand is measured
Brandwave collects information about searches that people make online using Frank Risk Management’s and PSC Insurance Brokers’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Frank Risk Management
3 branded search terms
- frank risk management
- frank risk management hamilton
- frankrisk
PSC Insurance Brokers
3 branded search terms
- psc broking
- psc insurance brokers
- psc insurance brokers nz
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.