Brandwave

NextMinute vs Tradify:Which is more popular in New Zealand?

In September 2026, Tradify had more branded searches than NextMinute among trade and field-service job management software in New Zealand. Tradify had about 4,450 branded searches, while NextMinute had 480. Tradify made up 46.3% of all trade and field-service job management software searches we track, and NextMinute accounted for 5%. When we asked ChatGPT and Google AI Overviews about trade and field-service job management software, Tradify appeared in all five answers and NextMinute in three. Tradify was mentioned before NextMinute in every answer.

Among trade and field-service job management software in New Zealand in September 2026

Who do people search for more?

Tradify, about 9 searches for every 1 for NextMinute

Tradify 4.5K searchesNextMinute 480 searches

Who does AI mention more?

Tradify, mentioned in every answer we collected

Tradify in 5 of 5NextMinute in 3 of 5

Who does AI recommend more?

Tradify, named ahead of NextMinute in every answer

Tradify first in 5NextMinute never first

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Top trade and field-service job management software in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Tradify appeared in all five answers. NextMinute was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Tradify was listed before NextMinute in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Tradify1st
  2. NextMinute2nd

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Tradify5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • NextMinute3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about trade and field-service job management software

5 answers

  • Asked ChatGPT

    “Which field job management app should I use in New Zealand?”

    1. 1Tradify
    2. 4NextMinute

  • Asked ChatGPT

    “What are the best field job management apps in New Zealand?”

    1. 1Tradify
    2. 4NextMinute

  • Asked ChatGPT

    “What's the best field job management app in New Zealand for a small trade team?”

    1. 1Tradify

  • Searched Google, AI Overview

    “field job management software”

    1. 2Tradify

  • Searched Google, AI Overview

    “best job management app”

    1. 1Tradify
    2. 4NextMinute

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is NextMinute or Tradify more popular in search?

This chart shows how often people search Google for NextMinute and Tradify by name. Each line represents a brand's share of searches for all six trade and field-service job management software we track, month by month, from searches in New Zealand.

NextMinute and Tradify among trade and field-service job management software in New Zealand, by month

Share of searches by month for Tradify, NextMinute. The figures are in the table below the chart.

View monthly share of searches table
MonthTradifyNextMinute
Nov 202540.6%6.5%
Dec 202543.7%5.8%
Jan 202649.2%6.5%
Feb 202646.3%6.1%
Mar 202646.5%6.1%
Apr 202645.1%6%
May 202650.9%5.5%
Jun 202643.8%5.8%
Jul 202646.7%5%
Aug 202645.7%6.1%
Sep 202646.3%5%
Oct 2026——

How has branded search for NextMinute and Tradify changed in New Zealand over the last 12 months?

3 findings

How did search popularity change for New Zealand trade and field-service job management software in September 2026?

2 changes

  1. In September 2026, Tradify gained share of searches among trade and field-service job management software in New Zealand, from 45.7% to 46.3%.

  2. In September 2026, NextMinute lost share of searches among trade and field-service job management software in New Zealand, from 6.1% to 5%.

How are NextMinute’s and Tradify’s branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using NextMinute’s and Tradify’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

NextMinute

2 branded search terms

  • next minute
  • nextminute

Tradify

3 branded search terms

  • Tradify
  • tradify app
  • tradifyhq

How the Brand Demand Index is measured

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