Brandwave

Makita vs Milwaukee:Which is more popular?

In September 2026, Makita had more branded searches than Milwaukee among tire inflator brands in New Zealand. Makita had about 9,100 branded searches, while Milwaukee had 2,950. Makita made up 38.5% of all tire inflator brand searches we track, and Milwaukee accounted for 12.5%. When we asked ChatGPT and Google AI Overviews about tire inflator brands, Makita appeared in three of the five answers and Milwaukee in one. Makita was mentioned before Milwaukee in every answer.

Among tire inflator brands in New Zealand in September 2026

Who do people search for more?

Makita, about 3 searches for every 1 for Milwaukee

Makita 9.1K searchesMilwaukee 3K searches

Who does AI mention more?

Makita, mentioned in 3 of 5 answers, Milwaukee in 1

Makita in 3 of 5Milwaukee in 1 of 5

Who does AI recommend more?

Makita, named ahead of Milwaukee in every answer

Makita first in 2Milwaukee never first

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Top tire inflator brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Makita was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Milwaukee was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Makita was listed before Milwaukee in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Ryobi1st
  2. Makita2nd
  3. Milwaukee3rd
  4. DeWalt–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Ryobi4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Makita3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Milwaukee1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • DeWalt0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about tire inflator brands

5 answers
  • Asked ChatGPT

    “Which tyre inflator brand should I buy in New Zealand?”

    1. 1Ryobi
    2. 2Makita
  • Asked ChatGPT

    “What are the best tyre inflator brands in New Zealand?”

    1. 1Makita
    2. 2Ryobi
    3. 3Milwaukee
  • Asked ChatGPT

    “What's the best tyre inflator brand in New Zealand for car tyres at home?”

    1. 1Ryobi
    2. 2Makita
  • Searched Google, AI Overview

    “portable tyre inflator”

    1. Searched Google, AI Overview

      “tyre inflator nz”

      1. 1Ryobi

    Not named in any answer:

    Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

    Is Makita or Milwaukee more popular in search?

    This chart shows how often people search Google for Makita and Milwaukee by name. Each line represents a brand's share of searches for all four tire inflator brands we track, month by month, from searches in New Zealand.

    Makita and Milwaukee among tire inflator brands in New Zealand, by month

    Share of searches by month for Makita, Milwaukee. The figures are in the table below the chart.

    View monthly share of searches table
    MonthMakitaRyobiDeWaltMilwaukee
    Oct 202539.2%27.8%21.6%11.3%
    Nov 202531.5%33.5%24.8%10.1%
    Dec 202534.3%36.6%19.5%9.6%
    Jan 202637.3%32.9%20.9%8.8%
    Feb 202638.7%27.9%22.3%11.1%
    Mar 202635.9%31.7%21.5%10.9%
    Apr 202639%28.2%21.8%11%
    May 202640%23.1%22.7%14.2%
    Jun 202637.9%21.9%26.3%13.9%
    Jul 202639.8%23.4%23%13.8%
    Aug 202635%24.8%23%17.2%
    Sep 202638.5%27.9%21.1%12.5%

    How has the Makita and Milwaukee comparison changed over the last 12 months?

    3 findings
    • Makita was ahead of Milwaukee in every measured month of the 12 months ending September 2026.
    • Across the 12 months ending September 2026, Makita’s share of searches among tire inflator brands in New Zealand moved from 39.2% to 38.5%, and its estimated monthly branded searches moved from 7.6K to 9.1K.
    • Across the 12 months ending September 2026, Milwaukee’s share of searches among tire inflator brands in New Zealand moved from 11.3% to 12.5%, and its estimated monthly branded searches moved from 2.2K to 3K.

    How did search popularity change for New Zealand tire inflator brands in September 2026?

    2 changes
    1. In September 2026, Makita gained share of searches among tire inflator brands in New Zealand, from 35% to 38.5%.

    2. In September 2026, Milwaukee lost share of searches among tire inflator brands in New Zealand, from 17.2% to 12.5%.

    How are branded searches counted?

    7 search terms

    Brandwave collects information about searches that people make online using Makita’s and Milwaukee’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

    Makita

    2 branded search terms

    • makita
    • makita tool

    Milwaukee

    5 branded search terms

    • milwaukee tool
    • milwaukee tool bag
    • milwaukee tool box
    • milwaukee tool kit
    • milwaukee tool set

    How the Brand Demand Index is measured

    Other head-to-heads among tire inflator brands

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