Brandwave

Tauranga hotels and accommodation in New Zealand:Which brands are most popular in search?

In August 2026, Trinity Wharf Tauranga was the most searched among tauranga hotels and accommodation in New Zealand, with an estimated 7K branded searches and 63.4% estimated Share of Search within this set.

Share of Search, August 2026
  1. Trinity Wharf Tauranga63.4%
  2. Quest Tauranga Central19.3%
  3. Hotel on Devonport17.3%

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Share of SearchLeaderboard

Compare hotels and serviced accommodation travellers can book for a stay in Tauranga, New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among tauranga hotels and accommodation in New Zealand, by month

Share of Search by month for Trinity Wharf Tauranga, Quest Tauranga Central, Hotel on Devonport. The figures are in the table below the chart.

View monthly share of search table
MonthTrinity Wharf TaurangaQuest Tauranga CentralHotel on Devonport
Oct 202563.4%18.7%17.8%
Nov 202560.4%19%20.6%
Dec 202566.3%15%18.7%
Jan 202663.6%18.5%17.9%
Feb 202665.2%16.4%18.4%
Mar 202663.9%18.2%17.8%
Apr 202661.2%17.5%21.2%
May 202659%20.5%20.5%
Jun 202663.6%19%17.4%
Jul 202663.3%19.4%17.3%
Aug 202663.4%19.3%17.3%
Sep 2026———

This month’s ranking, August 2026

  1. held 1st · 7K estimated branded searches · 0% vs prior month · +0.1 points

  2. held 2nd · 2.1K estimated branded searches · -0.94% vs prior month · -0.1 points

  3. held 3rd · 1.9K estimated branded searches · 0% vs prior month · 0 points

Compare search popularity between leading brands

Which brand is most popular in search among tauranga hotels and accommodation in New Zealand?

In August 2026, Trinity Wharf Tauranga was the most searched among tauranga hotels and accommodation in New Zealand, with an estimated 7K branded searches and 63.4% estimated Share of Search within this set. Quest Tauranga Central is in 2nd place, 44.2 percentage points behind at 19.3% Share of Search.

New Zealand tauranga hotels and accommodation, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Trinity Wharf Tauranga63.4%66.3%Dec 202559%May 20261st
Quest Tauranga Central18.7% → 19.3%20.5%May 202615%Dec 20252nd
Hotel on Devonport17.8% → 17.3%21.2%Apr 202617.3%Jul 20263rd

Each finding as a sentence

  • Across the 11 months ending August 2026, Quest Tauranga Central’s estimated Share of Search among tauranga hotels and accommodation in New Zealand increased from 18.7% to 19.3%.
  • Across the 11 months ending August 2026, Hotel on Devonport’s estimated Share of Search among tauranga hotels and accommodation in New Zealand decreased from 17.8% to 17.3%.
  • Across the 11 months ending August 2026, Trinity Wharf Tauranga’s estimated Share of Search among tauranga hotels and accommodation in New Zealand peaked at 66.3% in December 2025 and was lowest at 59% in May 2026.
  • Across the 11 months ending August 2026, Quest Tauranga Central’s estimated Share of Search among tauranga hotels and accommodation in New Zealand peaked at 20.5% in May 2026 and was lowest at 15% in December 2025.
  • Across the 11 months ending August 2026, Hotel on Devonport’s estimated Share of Search among tauranga hotels and accommodation in New Zealand peaked at 21.2% in April 2026 and was lowest at 17.3% in July 2026.
  • Across the 11 months ending August 2026, Trinity Wharf Tauranga held steady: its estimated Share of Search among tauranga hotels and accommodation in New Zealand moved less than 0.5 percentage points.

How did search popularity change for New Zealand tauranga hotels and accommodation in August 2026?

  1. Estimated monthly branded searches for Hotel on Devonport in New Zealand fell 20.8% over 11 measured months, from 2.4K to 1.9K in August 2026.

  2. Estimated monthly branded searches for Trinity Wharf Tauranga in New Zealand fell 18.5% over 11 measured months, from 8.5K to 7K in August 2026.

  3. Estimated monthly branded searches for Quest Tauranga Central in New Zealand fell 16.3% over 11 measured months, from 2.5K to 2.1K in August 2026.

How the Brand Demand Index is measured

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