Brandwave

Bose vs Google Nest:Which is more popular?

In September 2026, Bose had more branded searches than Google Nest among smart speaker brands in New Zealand. Bose had about 7,640 branded searches, while Google Nest had 2,260. Bose made up 39.7% of all smart speaker brand searches we track, and Google Nest accounted for 11.7%. When we asked ChatGPT and Google AI Overviews about smart speaker brands, Google Nest appeared in three of the five answers and Bose in none.

Among smart speaker brands in New Zealand in September 2026

Who do people search for more?

Bose, about 3 searches for every 1 for Google Nest

Bose 7.6K searchesGoogle Nest 2.3K searches

Who does AI mention more?

Google Nest, mentioned in 3 of 5 answers, Bose in 0

Google Nest in 3 of 5Bose in 0 of 5

Who does AI recommend more?

Google Nest, the only one of the two named

Google Nest first in 3Bose never named

Follow Bose vs Google Nest and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top smart speaker brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Google Nest was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Bose did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Sonos1st
  2. Amazon Echo2nd
  3. Apple HomePod3rd
  4. Google Nest4th
  5. Bose–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Amazon Echo5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Apple HomePod5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Sonos4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Google Nest3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bose0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about smart speaker brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Bose or Google Nest more popular in search?

This chart shows how often people search Google for Bose and Google Nest by name. Each line represents a brand's share of searches for all five smart speaker brands we track, month by month, from searches in New Zealand.

Bose and Google Nest among smart speaker brands in New Zealand, by month

Share of searches by month for Bose, Google Nest. The figures are in the table below the chart.

View monthly share of searches table
MonthBoseSonosGoogle NestAmazon EchoApple HomePod
Oct 202541%23.8%16.5%11.4%7.3%
Nov 202541.1%27.4%14.2%11.3%6.1%
Dec 202539.4%25.2%14.4%14.6%6.4%
Jan 202637.6%25.4%17.8%11.7%7.5%
Feb 202637.1%25%18.3%12%7.7%
Mar 202636.5%29.2%16.1%10%8.2%
Apr 202637.1%28.8%16.6%10.3%7.2%
May 202638.7%25.6%18.8%9.2%7.8%
Jun 202639.8%24.1%19.5%8.4%8.2%
Jul 202640.9%26.4%14.1%9.7%8.9%
Aug 202640.8%27.9%14.7%8.7%7.9%
Sep 202639.7%29.9%11.7%9.8%8.9%

How has the Bose and Google Nest comparison changed over the last 12 months?

3 findings
  • Bose was ahead of Google Nest in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Bose’s share of searches among smart speaker brands in New Zealand moved from 41% to 39.7%, and its estimated monthly branded searches moved from 8.3K to 7.6K.
  • Across the 12 months ending September 2026, Google Nest’s share of searches among smart speaker brands in New Zealand moved from 16.5% to 11.7%, and its estimated monthly branded searches moved from 3.3K to 2.3K.

How did search popularity change for New Zealand smart speaker brands in September 2026?

2 changes

  1. In September 2026, Google Nest lost share of searches among smart speaker brands in New Zealand, from 14.7% to 11.7%.

  2. In September 2026, Bose lost share of searches among smart speaker brands in New Zealand, from 40.8% to 39.7%.

How are branded searches counted?

14 search terms

Brandwave collects information about searches that people make online using Bose’s and Google Nest’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Bose

6 branded search terms

  • bose
  • bose qc
  • bose soundbar
  • bose soundlink
  • bose soundlink flex
  • bose speakers

Google Nest

8 branded search terms

  • google nest
  • google nest audio
  • google nest cam
  • google nest hub
  • google nest protect
  • google nest thermostat
  • google nest wifi
  • googlenest

How the Brand Demand Index is measured

Other head-to-heads among smart speaker brands

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free