NiKa Consulting vs RD Digital:Which is more popular by branded search in New Zealand?
In August 2026, NiKa Consulting had more branded searches than RD Digital among rotorua digital marketing agencies in New Zealand. NiKa Consulting was estimated to have 80 branded searches compared to RD Digital’s 20, and held a 72.7% Share of Search versus RD Digital’s 18.2%.
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Which is more popular in search, NiKa Consulting or RD Digital?
Compare Rotorua digital marketing agencies using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for NiKa Consulting, RD Digital. The figures are in the table below the chart.
View monthly share of search table
| Month | NiKa Consulting | RD Digital | Dubzz Digital Marketing | Redspot |
|---|---|---|---|---|
| Oct 2025 | 57.1% | 28.6% | 14.3% | 0% |
| Nov 2025 | 35.7% | 42.9% | 14.3% | 7.1% |
| Dec 2025 | 50% | 12.5% | 25% | 12.5% |
| Jan 2026 | 66.7% | 8.3% | 16.7% | 8.3% |
| Feb 2026 | 62.5% | 18.8% | 12.5% | 6.3% |
| Mar 2026 | 58.3% | 25% | 8.3% | 8.3% |
| Apr 2026 | 66.7% | 16.7% | 8.3% | 8.3% |
| May 2026 | 66.7% | 27.8% | 5.6% | 0% |
| Jun 2026 | 40.9% | 45.5% | 9.1% | 4.5% |
| Jul 2026 | 53.3% | 26.7% | 20% | 0% |
| Aug 2026 | 72.7% | 18.2% | 9.1% | 0% |
| Sep 2026 | — | — | — | — |
How has the NiKa Consulting and RD Digital comparison changed over the last 12 months?
3 findings
- The lead changed hands 4 times in the 11 months ending August 2026: RD Digital took it in November 2025, NiKa Consulting took it in December 2025, RD Digital took it in June 2026, NiKa Consulting took it in July 2026.
- Across the 11 months ending August 2026, NiKa Consulting’s estimated Share of Search among rotorua digital marketing agencies in New Zealand moved from 57.1% to 72.7%, and its estimated monthly branded searches held steady at 80.
- Across the 11 months ending August 2026, RD Digital’s estimated Share of Search among rotorua digital marketing agencies in New Zealand moved from 28.6% to 18.2%, and its estimated monthly branded searches moved from 40 to 20.
How did search popularity change for New Zealand rotorua digital marketing agencies in August 2026?
2 changes
In August 2026, NiKa Consulting gained estimated Share of Search among rotorua digital marketing agencies in New Zealand, from 53.3% to 72.7%.
In August 2026, RD Digital lost estimated Share of Search among rotorua digital marketing agencies in New Zealand, from 26.7% to 18.2%.
How each brand is measured
Brandwave collects information about searches that people make online using NiKa Consulting’s and RD Digital’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
NiKa Consulting
2 branded search terms
- nika consulting
- nika consulting group
RD Digital
2 branded search terms
- rd digital
- rddigital
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.