Bosch vs Milwaukee:Which is more popular?
In September 2026, Milwaukee had more branded searches than Bosch among roto hammer brands in New Zealand. Milwaukee had about 2,950 branded searches, while Bosch had 10. Milwaukee made up 17.3% of all roto hammer brand searches we track, and Bosch accounted for 0.06%. When we asked ChatGPT and Google AI Overviews about roto hammer brands, both Bosch and Milwaukee appeared in all five answers. Milwaukee was mentioned before Bosch in three out of five answers.
Who do people search for more?
Milwaukee, about 295 searches for every 1 for Bosch
Who does AI mention more?
Both are mentioned in every answer we collected.
Who does AI recommend more?
Milwaukee, named ahead of Bosch in 3 of 5 answers
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Top roto hammer brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, both Bosch and Milwaukee showed up in all five answers. Milwaukee was listed before Bosch in three of them.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
See every answer about roto hammer brands
5 answers
Asked ChatGPT
“Which roto hammer brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best roto hammer brands in New Zealand?”
Asked ChatGPT
“What's the best roto hammer brand in New Zealand for drilling concrete?”
Searched Google, AI Overview
“best roto hammer”
Searched Google, AI Overview
“hammer drill brands”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Bosch or Milwaukee more popular in search?
This chart shows how often people search Google for Bosch and Milwaukee by name. Each line represents a brand's share of searches for all four roto hammer brands we track, month by month, from searches in New Zealand.
Share of searches by month for Milwaukee, Bosch. The figures are in the table below the chart.
View monthly share of searches table
| Month | Makita | DeWalt | Milwaukee | Bosch |
|---|---|---|---|---|
| Oct 2025 | 54.3% | 29.9% | 15.7% | 0.07% |
| Nov 2025 | 47.3% | 37.4% | 15.3% | 0.06% |
| Dec 2025 | 54.1% | 30.7% | 15.1% | 0.07% |
| Jan 2026 | 55.6% | 31.2% | 13.2% | 0.07% |
| Feb 2026 | 53.6% | 30.9% | 15.4% | 0.07% |
| Mar 2026 | 52.6% | 31.5% | 15.9% | 0.07% |
| Apr 2026 | 54.2% | 30.4% | 15.3% | 0.07% |
| May 2026 | 51.9% | 29.5% | 18.5% | 0.07% |
| Jun 2026 | 48.5% | 33.7% | 17.7% | 0.06% |
| Jul 2026 | 51.9% | 30% | 18% | 0.07% |
| Aug 2026 | 46.5% | 30.5% | 22.9% | 0.06% |
| Sep 2026 | 53.4% | 29.3% | 17.3% | 0.06% |
How has the Bosch and Milwaukee comparison changed over the last 12 months?
3 findings
- Milwaukee was ahead of Bosch in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Bosch’s share of searches among roto hammer brands in New Zealand moved from 0.07% to 0.06%, and its estimated monthly branded searches held steady at 10.
- Across the 12 months ending September 2026, Milwaukee’s share of searches among roto hammer brands in New Zealand moved from 15.7% to 17.3%, and its estimated monthly branded searches moved from 2.2K to 3K.
How did search popularity change for New Zealand roto hammer brands in September 2026?
1 change
In September 2026, Milwaukee lost share of searches among roto hammer brands in New Zealand, from 22.9% to 17.3%.
How are branded searches counted?
6 search terms
Brandwave collects information about searches that people make online using Bosch’s and Milwaukee’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among roto hammer brands
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