Brandwave

DeWalt vs Makita:Which is more popular?

In September 2026, Makita had more branded searches than DeWalt among portable band saw brands in New Zealand. Makita had about 12,000 branded searches, while DeWalt had 7,890. Makita made up 52.5% of all portable band saw brand searches we track, and DeWalt accounted for 34.5%. When we asked ChatGPT and Google AI Overviews about portable band saw brands, Makita appeared in all five answers and DeWalt in four. Makita was mentioned before DeWalt in three out of four answers.

Among portable band saw brands in New Zealand in September 2026

Who do people search for more?

Makita, about 52% more searches than DeWalt

Makita 12K searchesDeWalt 7.9K searches

Who does AI mention more?

Makita, mentioned in every answer we collected

Makita in 5 of 5DeWalt in 4 of 5

Who does AI recommend more?

Makita, named ahead of DeWalt in 3 of 4 answers

Makita first in 3DeWalt first in 1

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Top portable band saw brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Makita appeared in all five answers. DeWalt was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Makita was listed before DeWalt in three out of four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Makita1st
  2. Milwaukee2nd
  3. DeWalt3rd

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Makita5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • DeWalt4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Milwaukee4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about portable band saw brands

5 answers
  • Asked ChatGPT

    “Which portable band saw brand should I buy in New Zealand?”

    1. 1Milwaukee
    2. 2Makita
    3. 3DeWalt
  • Asked ChatGPT

    “What are the best portable band saw brands in New Zealand?”

    1. 1Milwaukee
    2. 2Makita
    3. 3DeWalt
  • Asked ChatGPT

    “What's the best portable band saw brand in New Zealand for a diy workshop?”

    1. 1Makita
    2. 2DeWalt
    3. 3Milwaukee
  • Searched Google, AI Overview

    “cordless band saw”

    1. 1DeWalt
    2. 2Makita
    3. 3Milwaukee
  • Searched Google, AI Overview

    “band saw for metal”

    1. 1Makita

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is DeWalt or Makita more popular in search?

This chart shows how often people search Google for DeWalt and Makita by name. Each line represents a brand's share of searches for all three portable band saw brands we track, month by month, from searches in New Zealand.

DeWalt and Makita among portable band saw brands in New Zealand, by month

Share of searches by month for Makita, DeWalt. The figures are in the table below the chart.

View monthly share of searches table
MonthMakitaDeWaltMilwaukee
Oct 202553.5%34.3%12.2%
Nov 202547%41.3%11.8%
Dec 202553.5%34.4%12.1%
Jan 202654.3%35.4%10.3%
Feb 202651.8%36.4%11.8%
Mar 202650.8%36.9%12.3%
Apr 202652.3%36%11.7%
May 202649.6%36.6%13.7%
Jun 202647.1%39.8%13.1%
Jul 202649.2%37.8%13%
Aug 202647.4%35.6%16.9%
Sep 202652.5%34.5%12.9%

How has the DeWalt and Makita comparison changed over the last 12 months?

3 findings
  • Makita was ahead of DeWalt in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, DeWalt’s share of searches among portable band saw brands in New Zealand moved from 34.3% to 34.5%, and its estimated monthly branded searches moved from 6.2K to 7.9K.
  • Across the 12 months ending September 2026, Makita’s share of searches among portable band saw brands in New Zealand moved from 53.5% to 52.5%, and its estimated monthly branded searches moved from 9.7K to 12K.

How did search popularity change for New Zealand portable band saw brands in September 2026?

2 changes
  1. In September 2026, Makita gained share of searches among portable band saw brands in New Zealand, from 47.4% to 52.5%.

  2. In September 2026, DeWalt lost share of searches among portable band saw brands in New Zealand, from 35.6% to 34.5%.

How are branded searches counted?

9 search terms

Brandwave collects information about searches that people make online using DeWalt’s and Makita’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

DeWalt

4 branded search terms

  • dewalt
  • dewalt drop saw
  • dewalt redemption
  • dewalt table saw

Makita

5 branded search terms

  • makita
  • makita chop saw
  • makita skill saw
  • makita tool
  • makita track saw

How the Brand Demand Index is measured

Other head-to-heads among portable band saw brands

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