Brandwave

DeWalt vs Makita:Which is more popular?

In September 2026, Makita had more branded searches than DeWalt among pop rivet gun brands in New Zealand. Makita had about 9,100 branded searches, while DeWalt had 4,990. Makita made up 53.4% of all pop rivet gun brand searches we track, and DeWalt accounted for 29.3%. When we asked ChatGPT and Google AI Overviews about pop rivet gun brands, Makita appeared in two of the five answers and DeWalt in one. Makita was mentioned before DeWalt in every answer that named either.

Among pop rivet gun brands in New Zealand in September 2026

Who do people search for more?

Makita, about 82% more searches than DeWalt

Makita 9.1K searchesDeWalt 5K searches

Who does AI mention more?

Makita, mentioned in 2 of 5 answers, DeWalt in 1

Makita in 2 of 5DeWalt in 1 of 5

Who does AI recommend more?

Makita, named ahead of DeWalt in 2 of 2 answers

Makita first in 2DeWalt never first

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Top pop rivet gun brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Makita was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. DeWalt was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Makita was listed before DeWalt in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Gesipa1st
  2. Milwaukee2nd
  3. Makita3rd
  4. DeWalt–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Milwaukee3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Gesipa3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Makita2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • DeWalt1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about pop rivet gun brands

5 answers
  • Asked ChatGPT

    “Which pop rivet gun brand should I buy in New Zealand?”

    1. 1Milwaukee
    2. 2Gesipa
  • Asked ChatGPT

    “What are the best pop rivet gun brands in New Zealand?”

    1. 1Gesipa
    2. 2Milwaukee
    3. 3Makita
  • Asked ChatGPT

    “What's the best pop rivet gun brand in New Zealand for a diy workshop?”

    1. 1Gesipa
    2. 2Makita
  • Searched Google, AI Overview

    “best rivet gun”

    1. 1DeWalt
  • Searched Google, AI Overview

    “pop rivet gun nz”

    1. 1Milwaukee

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is DeWalt or Makita more popular in search?

This chart shows how often people search Google for DeWalt and Makita by name. Each line represents a brand's share of searches for all four pop rivet gun brands we track, month by month, from searches in New Zealand.

DeWalt and Makita among pop rivet gun brands in New Zealand, by month

Share of searches by month for Makita, DeWalt. The figures are in the table below the chart.

View monthly share of searches table
MonthMakitaDeWaltMilwaukeeGesipa
Oct 202554.3%29.9%15.7%0.07%
Nov 202547.3%37.4%15.3%0.06%
Dec 202554.1%30.7%15.1%0.07%
Jan 202655.6%31.2%13.2%0.07%
Feb 202653.6%30.9%15.4%0.07%
Mar 202652.6%31.5%15.9%0.07%
Apr 202654.2%30.4%15.3%0.07%
May 202651.9%29.5%18.5%0.07%
Jun 202648.5%33.7%17.7%0.06%
Jul 202651.9%30%18%0.07%
Aug 202646.5%30.5%22.9%0.06%
Sep 202653.4%29.3%17.3%0.06%

How has the DeWalt and Makita comparison changed over the last 12 months?

3 findings
  • Makita was ahead of DeWalt in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, DeWalt’s share of searches among pop rivet gun brands in New Zealand moved from 29.9% to 29.3%, and its estimated monthly branded searches moved from 4.2K to 5K.
  • Across the 12 months ending September 2026, Makita’s share of searches among pop rivet gun brands in New Zealand moved from 54.3% to 53.4%, and its estimated monthly branded searches moved from 7.6K to 9.1K.

How did search popularity change for New Zealand pop rivet gun brands in September 2026?

2 changes
  1. In September 2026, Makita gained share of searches among pop rivet gun brands in New Zealand, from 46.5% to 53.4%.

  2. In September 2026, DeWalt lost share of searches among pop rivet gun brands in New Zealand, from 30.5% to 29.3%.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using DeWalt’s and Makita’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

DeWalt

2 branded search terms

  • dewalt
  • dewalt redemption

Makita

2 branded search terms

  • makita
  • makita tool

How the Brand Demand Index is measured

Other head-to-heads among pop rivet gun brands

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