Idyllic vs Strategy Collective:Which is more popular by branded search in New Zealand?
In August 2026, Idyllic had more branded searches than Strategy Collective among new plymouth digital marketing agencies in New Zealand. Idyllic was estimated to have 140 branded searches compared to Strategy Collective’s 80, and held a 53.8% Share of Search versus Strategy Collective’s 30.8%.
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Which is more popular in search, Idyllic or Strategy Collective?
Compare New Plymouth digital marketing agencies using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Idyllic, Strategy Collective. The figures are in the table below the chart.
View monthly share of search table
| Month | Idyllic | Strategy Collective | The Creatives | Favour The Brave | Likuid Media |
|---|---|---|---|---|---|
| Oct 2025 | 42.9% | 35.7% | 7.1% | 10.7% | 3.6% |
| Nov 2025 | 50% | 35.3% | 2.9% | 8.8% | 2.9% |
| Dec 2025 | 40.9% | 36.4% | 4.5% | 13.6% | 4.5% |
| Jan 2026 | 36.4% | 45.5% | 4.5% | 9.1% | 4.5% |
| Feb 2026 | 36% | 40% | 8% | 12% | 4% |
| Mar 2026 | 44.8% | 27.6% | 6.9% | 13.8% | 6.9% |
| Apr 2026 | 47.5% | 22.5% | 5% | 22.5% | 2.5% |
| May 2026 | 38.2% | 44.1% | 2.9% | 8.8% | 5.9% |
| Jun 2026 | 36.4% | 45.5% | 3% | 12.1% | 3% |
| Jul 2026 | 42.9% | 42.9% | 3.6% | 7.1% | 3.6% |
| Aug 2026 | 53.8% | 30.8% | 7.7% | 3.8% | 3.8% |
| Sep 2026 | — | — | — | — | — |
How has the Idyllic and Strategy Collective comparison changed over the last 12 months?
3 findings
- The lead changed hands 4 times in the 11 months ending August 2026: Strategy Collective took it in January 2026, Idyllic took it in March 2026, Strategy Collective took it in May 2026, Idyllic took it in August 2026.
- Across the 11 months ending August 2026, Idyllic’s estimated Share of Search among new plymouth digital marketing agencies in New Zealand moved from 42.9% to 53.8%, and its estimated monthly branded searches moved from 120 to 140.
- Across the 11 months ending August 2026, Strategy Collective’s estimated Share of Search among new plymouth digital marketing agencies in New Zealand moved from 35.7% to 30.8%, and its estimated monthly branded searches moved from 100 to 80.
How did search popularity change for New Zealand new plymouth digital marketing agencies in August 2026?
2 changes
In August 2026, Idyllic gained estimated Share of Search among new plymouth digital marketing agencies in New Zealand, from 42.9% to 53.8%.
In August 2026, Strategy Collective lost estimated Share of Search among new plymouth digital marketing agencies in New Zealand, from 42.9% to 30.8%.
How each brand is measured
Brandwave collects information about searches that people make online using Idyllic’s and Strategy Collective’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Idyllic
5 branded search terms
- idyllic agency
- idyllic design
- idyllic marketing
- idyllic new plymouth
- idyllic nz
Strategy Collective
3 branded search terms
- strategy collective
- strategycollective
- the strategy collective
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.