Favour The Brave vs The Creatives:Which is more popular by branded search in New Zealand?
In August 2026, The Creatives had more branded searches than Favour The Brave among new plymouth digital marketing agencies in New Zealand. The Creatives was estimated to have 20 branded searches compared to Favour The Brave’s 10, and held a 7.7% Share of Search versus Favour The Brave’s 3.8%.
Follow Favour The Brave vs The Creatives and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Favour The Brave or The Creatives?
Compare New Plymouth digital marketing agencies using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for The Creatives, Favour The Brave. The figures are in the table below the chart.
View monthly share of search table
| Month | Idyllic | Strategy Collective | The Creatives | Favour The Brave | Likuid Media |
|---|---|---|---|---|---|
| Oct 2025 | 42.9% | 35.7% | 7.1% | 10.7% | 3.6% |
| Nov 2025 | 50% | 35.3% | 2.9% | 8.8% | 2.9% |
| Dec 2025 | 40.9% | 36.4% | 4.5% | 13.6% | 4.5% |
| Jan 2026 | 36.4% | 45.5% | 4.5% | 9.1% | 4.5% |
| Feb 2026 | 36% | 40% | 8% | 12% | 4% |
| Mar 2026 | 44.8% | 27.6% | 6.9% | 13.8% | 6.9% |
| Apr 2026 | 47.5% | 22.5% | 5% | 22.5% | 2.5% |
| May 2026 | 38.2% | 44.1% | 2.9% | 8.8% | 5.9% |
| Jun 2026 | 36.4% | 45.5% | 3% | 12.1% | 3% |
| Jul 2026 | 42.9% | 42.9% | 3.6% | 7.1% | 3.6% |
| Aug 2026 | 53.8% | 30.8% | 7.7% | 3.8% | 3.8% |
| Sep 2026 | — | — | — | — | — |
How has the Favour The Brave and The Creatives comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 11 months ending August 2026: The Creatives took it in August 2026.
- Across the 11 months ending August 2026, Favour The Brave’s estimated Share of Search among new plymouth digital marketing agencies in New Zealand moved from 10.7% to 3.8%, and its estimated monthly branded searches moved from 30 to 10.
- Across the 11 months ending August 2026, The Creatives’ estimated Share of Search among new plymouth digital marketing agencies in New Zealand moved from 7.1% to 7.7%, and its estimated monthly branded searches held steady at 20.
How did search popularity change for New Zealand new plymouth digital marketing agencies in August 2026?
2 changes
In August 2026, The Creatives overtook Favour The Brave to rank 3rd among new plymouth digital marketing agencies in New Zealand, at 7.7%.
In August 2026, Favour The Brave lost estimated Share of Search among new plymouth digital marketing agencies in New Zealand, from 7.1% to 3.8%.
How each brand is measured
Brandwave collects information about searches that people make online using Favour The Brave’s and The Creatives’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Favour The Brave
2 branded search terms
- favour the brave
- favourthebrave
The Creatives
1 branded search term
- the creatives new plymouth
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.