Favour The Brave vs Strategy Collective:Which is more popular by branded search in New Zealand?
In August 2026, Strategy Collective had more branded searches than Favour The Brave among new plymouth digital marketing agencies in New Zealand. Strategy Collective was estimated to have 80 branded searches compared to Favour The Brave’s 10, and held a 30.8% Share of Search versus Favour The Brave’s 3.8%.
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Which is more popular in search, Favour The Brave or Strategy Collective?
Compare New Plymouth digital marketing agencies using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Strategy Collective, Favour The Brave. The figures are in the table below the chart.
View monthly share of search table
| Month | Idyllic | Strategy Collective | The Creatives | Favour The Brave | Likuid Media |
|---|---|---|---|---|---|
| Oct 2025 | 42.9% | 35.7% | 7.1% | 10.7% | 3.6% |
| Nov 2025 | 50% | 35.3% | 2.9% | 8.8% | 2.9% |
| Dec 2025 | 40.9% | 36.4% | 4.5% | 13.6% | 4.5% |
| Jan 2026 | 36.4% | 45.5% | 4.5% | 9.1% | 4.5% |
| Feb 2026 | 36% | 40% | 8% | 12% | 4% |
| Mar 2026 | 44.8% | 27.6% | 6.9% | 13.8% | 6.9% |
| Apr 2026 | 47.5% | 22.5% | 5% | 22.5% | 2.5% |
| May 2026 | 38.2% | 44.1% | 2.9% | 8.8% | 5.9% |
| Jun 2026 | 36.4% | 45.5% | 3% | 12.1% | 3% |
| Jul 2026 | 42.9% | 42.9% | 3.6% | 7.1% | 3.6% |
| Aug 2026 | 53.8% | 30.8% | 7.7% | 3.8% | 3.8% |
| Sep 2026 | — | — | — | — | — |
How has the Favour The Brave and Strategy Collective comparison changed over the last 12 months?
3 findings
- Strategy Collective was ahead of Favour The Brave in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Favour The Brave’s estimated Share of Search among new plymouth digital marketing agencies in New Zealand moved from 10.7% to 3.8%, and its estimated monthly branded searches moved from 30 to 10.
- Across the 11 months ending August 2026, Strategy Collective’s estimated Share of Search among new plymouth digital marketing agencies in New Zealand moved from 35.7% to 30.8%, and its estimated monthly branded searches moved from 100 to 80.
How did search popularity change for New Zealand new plymouth digital marketing agencies in August 2026?
3 changes
In August 2026, The Creatives overtook Favour The Brave to rank 3rd among new plymouth digital marketing agencies in New Zealand, at 7.7%.
In August 2026, Strategy Collective lost estimated Share of Search among new plymouth digital marketing agencies in New Zealand, from 42.9% to 30.8%.
In August 2026, Favour The Brave lost estimated Share of Search among new plymouth digital marketing agencies in New Zealand, from 7.1% to 3.8%.
How each brand is measured
Brandwave collects information about searches that people make online using Favour The Brave’s and Strategy Collective’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Favour The Brave
2 branded search terms
- favour the brave
- favourthebrave
Strategy Collective
3 branded search terms
- strategy collective
- strategycollective
- the strategy collective
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.