Favour The Brave vs Idyllic:Which is more popular by branded search in New Zealand?
In August 2026, Idyllic had more branded searches than Favour The Brave among new plymouth digital marketing agencies in New Zealand. Idyllic was estimated to have 140 branded searches compared to Favour The Brave’s 10, and held a 53.8% Share of Search versus Favour The Brave’s 3.8%.
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Which is more popular in search, Favour The Brave or Idyllic?
Compare New Plymouth digital marketing agencies using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Idyllic, Favour The Brave. The figures are in the table below the chart.
View monthly share of search table
| Month | Idyllic | Strategy Collective | The Creatives | Favour The Brave | Likuid Media |
|---|---|---|---|---|---|
| Oct 2025 | 42.9% | 35.7% | 7.1% | 10.7% | 3.6% |
| Nov 2025 | 50% | 35.3% | 2.9% | 8.8% | 2.9% |
| Dec 2025 | 40.9% | 36.4% | 4.5% | 13.6% | 4.5% |
| Jan 2026 | 36.4% | 45.5% | 4.5% | 9.1% | 4.5% |
| Feb 2026 | 36% | 40% | 8% | 12% | 4% |
| Mar 2026 | 44.8% | 27.6% | 6.9% | 13.8% | 6.9% |
| Apr 2026 | 47.5% | 22.5% | 5% | 22.5% | 2.5% |
| May 2026 | 38.2% | 44.1% | 2.9% | 8.8% | 5.9% |
| Jun 2026 | 36.4% | 45.5% | 3% | 12.1% | 3% |
| Jul 2026 | 42.9% | 42.9% | 3.6% | 7.1% | 3.6% |
| Aug 2026 | 53.8% | 30.8% | 7.7% | 3.8% | 3.8% |
| Sep 2026 | — | — | — | — | — |
How has the Favour The Brave and Idyllic comparison changed over the last 12 months?
3 findings
- Idyllic was ahead of Favour The Brave in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Favour The Brave’s estimated Share of Search among new plymouth digital marketing agencies in New Zealand moved from 10.7% to 3.8%, and its estimated monthly branded searches moved from 30 to 10.
- Across the 11 months ending August 2026, Idyllic’s estimated Share of Search among new plymouth digital marketing agencies in New Zealand moved from 42.9% to 53.8%, and its estimated monthly branded searches moved from 120 to 140.
How did search popularity change for New Zealand new plymouth digital marketing agencies in August 2026?
3 changes
In August 2026, The Creatives overtook Favour The Brave to rank 3rd among new plymouth digital marketing agencies in New Zealand, at 7.7%.
In August 2026, Idyllic gained estimated Share of Search among new plymouth digital marketing agencies in New Zealand, from 42.9% to 53.8%.
In August 2026, Favour The Brave lost estimated Share of Search among new plymouth digital marketing agencies in New Zealand, from 7.1% to 3.8%.
How each brand is measured
Brandwave collects information about searches that people make online using Favour The Brave’s and Idyllic’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Favour The Brave
2 branded search terms
- favour the brave
- favourthebrave
Idyllic
5 branded search terms
- idyllic agency
- idyllic design
- idyllic marketing
- idyllic new plymouth
- idyllic nz
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.