Brandwave

Adecco vs ALH:Which is more popular by branded search in New Zealand?

In August 2026, Adecco had more branded searches than ALH among nelson recruitment agencies in New Zealand. Adecco was estimated to have 6.6K branded searches compared to ALH’s 4.5K, and held a 57.2% Share of Search versus ALH’s 38.9%.

Share of Search among nelson recruitment agencies in New Zealand in August 2026Which is more popular in search, Adecco or ALH?
Adecco57.2%6.6K searches
vs
ALH38.9%4.5K searches

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Which is more popular in search, Adecco or ALH?

Compare Nelson recruitment agencies using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Adecco and ALH among nelson recruitment agencies in New Zealand, by month

Share of Search by month for Adecco, ALH. The figures are in the table below the chart.

View monthly share of search table
MonthAdeccoALHIntepeopleSearch RecruitmentNelson Labour Hire
Oct 202566.3%29.6%2.3%0.63%1.1%
Nov 202569.1%25.6%2.7%1.1%1.5%
Dec 202571.1%23.4%3%1.2%1.2%
Jan 202667.3%27.4%3%1.3%1.1%
Feb 202666.6%28.4%2.8%1%1.1%
Mar 202667.5%27.8%2.3%1.1%1.2%
Apr 202668.3%27.4%2.3%0.85%1.2%
May 202667.4%28.4%2.4%0.96%0.87%
Jun 202669.9%25.7%2.2%1.5%0.7%
Jul 202652.6%44.4%1.6%0.76%0.68%
Aug 202657.2%38.9%2.2%1%0.61%
Sep 2026—————

How has the Adecco and ALH comparison changed over the last 12 months?

  • Adecco was ahead of ALH in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Adecco’s estimated Share of Search among nelson recruitment agencies in New Zealand moved from 66.3% to 57.2%, and its estimated monthly branded searches moved from 6.4K to 6.6K.
  • Across the 11 months ending August 2026, ALH’s estimated Share of Search among nelson recruitment agencies in New Zealand moved from 29.6% to 38.9%, and its estimated monthly branded searches moved from 2.8K to 4.5K.

How did search popularity change for New Zealand nelson recruitment agencies in August 2026?

  1. In August 2026, Adecco gained estimated Share of Search among nelson recruitment agencies in New Zealand, from 52.6% to 57.2%.

  2. In August 2026, ALH lost estimated Share of Search among nelson recruitment agencies in New Zealand, from 44.4% to 38.9%.

How each brand is measured

Brandwave collects information about searches that people make online using Adecco’s and ALH’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Adecco

35 branded search terms

  • adecco
  • adecco accounting
  • adecco accounting jobs
  • adecco co nz
  • adecco dunedin
  • adecco employment
  • adecco employment agency
  • adecco employment services
  • adecco hastings
  • adecco jobs
  • adecco labour hire
  • adecco marketing
  • adecco marketing jobs
  • adecco near me
  • adecco near me jobs
  • adecco nelson
  • adecco new plymouth
  • adecco new zealand
  • adecco nz
  • adecco nz jobs
  • adecco online
  • adecco online jobs
  • adecco palmerston north
  • adecco personnel ltd
  • adecco positions
  • adecco property management
  • adecco recruitment
  • adecco recruitment agency
  • adecco recruitment nz
  • adecco temp agency
  • adecco wanganui
  • adecco whangarei
  • adecco work agency
  • staffing adecco
  • the adecco

ALH

11 branded search terms

  • alh
  • alh jobs
  • alh labour hire
  • alh nelson
  • alh new zealand
  • alh nz
  • alh palmerston north
  • alh queenstown
  • alh recruitment
  • alh rotorua
  • alh.nz

How the Brand Demand Index is measured

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