ANZ vs ASB:Which is more popular by branded search in New Zealand?
In August 2026, ANZ had more branded searches than ASB among KiwiSaver providers in New Zealand. ANZ was estimated to have 731K branded searches compared to ASB’s 512K, and held a 35.6% Share of Search versus ASB’s 24.9%.
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Which is more popular in search, ANZ or ASB?
Compare KiwiSaver scheme providers and the fund managers behind them, using branded searches made in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for ANZ, ASB. The figures are in the table below the chart.
View monthly share of search table
| Month | ANZ | ASB | Westpac | BNZ | Fisher Funds | Milford | Kernel | Simplicity | Generate KiwiSaver | SuperLife | Booster | AMP | Mercer KiwiSaver | Juno KiwiSaver |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 44.1% | 21.2% | 19.3% | 6.6% | 3% | 1.9% | 0.84% | 1% | 0.84% | 0.59% | 0.25% | 0.19% | 0.15% | 0.04% |
| Nov 2025 | 39.8% | 23.1% | 21% | 7.2% | 3.3% | 1.7% | 0.76% | 1.1% | 0.91% | 0.51% | 0.27% | 0.2% | 0.16% | 0.03% |
| Dec 2025 | 40.5% | 23.5% | 21.4% | 7.1% | 2.7% | 1.3% | 0.74% | 0.87% | 0.76% | 0.43% | 0.22% | 0.17% | 0.14% | 0.03% |
| Jan 2026 | 39.6% | 23.2% | 21.1% | 7.1% | 3.3% | 1.6% | 0.94% | 1.1% | 0.93% | 0.51% | 0.27% | 0.21% | 0.16% | 0.03% |
| Feb 2026 | 36.9% | 26.1% | 19.6% | 7.9% | 3.7% | 1.6% | 0.85% | 1.2% | 0.86% | 0.47% | 0.31% | 0.2% | 0.19% | 0.03% |
| Mar 2026 | 39% | 23.2% | 20.7% | 8.3% | 3.2% | 1.4% | 0.85% | 1% | 1.1% | 0.48% | 0.33% | 0.24% | 0.16% | 0.04% |
| Apr 2026 | 39.7% | 23.3% | 21.2% | 7% | 3.3% | 1.4% | 0.98% | 1.1% | 0.91% | 0.49% | 0.27% | 0.2% | 0.17% | 0.03% |
| May 2026 | 39.4% | 22.9% | 20.9% | 7% | 3.3% | 1.7% | 1.4% | 1.1% | 1.1% | 0.5% | 0.33% | 0.25% | 0.2% | 0.03% |
| Jun 2026 | 39.6% | 23% | 20.8% | 6.9% | 3.3% | 1.6% | 1.4% | 1% | 1.1% | 0.51% | 0.33% | 0.24% | 0.2% | 0.02% |
| Jul 2026 | 37.3% | 26% | 19.5% | 7.8% | 3% | 1.6% | 1.5% | 1.1% | 1% | 0.48% | 0.31% | 0.23% | 0.19% | 0.02% |
| Aug 2026 | 35.6% | 24.9% | 22.7% | 7.4% | 2.9% | 1.6% | 1.5% | 1% | 1% | 0.54% | 0.3% | 0.22% | 0.18% | 0.03% |
| Sep 2026 | — | — | — | — | — | — | — | — | — | — | — | — | — | — |
How has the ANZ and ASB comparison changed over the last 12 months?
3 findings
- ANZ was ahead of ASB in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, ANZ’s estimated Share of Search among KiwiSaver providers in New Zealand moved from 44.1% to 35.6%, and its estimated monthly branded searches moved from 1.1M to 731K.
- Across the 11 months ending August 2026, ASB’s estimated Share of Search among KiwiSaver providers in New Zealand moved from 21.2% to 24.9%, and its estimated monthly branded searches moved from 516K to 512K.
How did search popularity change for New Zealand KiwiSaver providers in August 2026?
2 changes
In August 2026, ANZ lost estimated Share of Search among KiwiSaver providers in New Zealand, from 37.3% to 35.6%.
In August 2026, ASB lost estimated Share of Search among KiwiSaver providers in New Zealand, from 26% to 24.9%.
How each brand is measured
Brandwave collects information about searches that people make online using ANZ’s and ASB’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
ANZ
17 branded search terms
- anz
- ANZ Bank
- anz banking
- anz credit card
- anz home loan
- anz home loans
- anz investments
- anz kiwisaver
- anz kiwisaver fund
- anz kiwisaver scheme
- anz mortgage
- anz mortgages
- anz personal loan
- anz savings
- anz savings account
- anz term deposit
- kiwisaver anz
ASB
17 branded search terms
- asb
- ASB Bank
- asb banking
- asb credit card
- asb home loan
- asb home loans
- asb investments
- asb kiwisaver
- asb kiwisaver fund
- asb kiwisaver scheme
- asb mortgage
- asb mortgages
- asb personal loan
- asb savings
- asb savings account
- asb term deposit
- kiwisaver asb
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.