Brandwave

Bosch vs DeWalt:Which is more popular?

In September 2026, DeWalt had more branded searches than Bosch among green laser brands in New Zealand. DeWalt had about 6,580 branded searches, while Bosch had 20. DeWalt made up 68.9% of all green laser brand searches we track, and Bosch accounted for 0.21%. When we asked ChatGPT and Google AI Overviews about green laser brands, DeWalt appeared in four of the five answers and Bosch in three. Bosch was mentioned before DeWalt in every answer.

Among green laser brands in New Zealand in September 2026

Who do people search for more?

DeWalt, about 329 searches for every 1 for Bosch

DeWalt 6.6K searchesBosch 20 searches

Who does AI mention more?

DeWalt, mentioned in 4 of 5 answers, Bosch in 3

DeWalt in 4 of 5Bosch in 3 of 5

Who does AI recommend more?

Bosch, named ahead of DeWalt in every answer

Bosch first in 2DeWalt never first

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Top green laser brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, DeWalt was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Bosch was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Bosch was listed before DeWalt in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Bosch1st
  2. DeWalt2nd
  3. Milwaukee3rd

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • DeWalt4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Bosch3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Milwaukee1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about green laser brands

5 answers
  • Asked ChatGPT

    “Which green laser should I buy in New Zealand?”

    1. Asked ChatGPT

      “What are the best green laser brands in New Zealand?”

      1. 1Bosch
      2. 2DeWalt
      3. 3Milwaukee
    2. Asked ChatGPT

      “What's the best green laser in New Zealand for straight line work?”

      1. 1Bosch
      2. 2DeWalt
    3. Searched Google, AI Overview

      “best green laser”

      1. 1DeWalt
      2. 2Bosch
    4. Searched Google, AI Overview

      “cross line laser”

      1. 1DeWalt

    Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

    Is Bosch or DeWalt more popular in search?

    This chart shows how often people search Google for Bosch and DeWalt by name. Each line represents a brand's share of searches for all three green laser brands we track, month by month, from searches in New Zealand.

    Bosch and DeWalt among green laser brands in New Zealand, by month

    Share of searches by month for DeWalt, Bosch. The figures are in the table below the chart.

    View monthly share of searches table
    MonthDeWaltMilwaukeeBosch
    Oct 202570.3%29.4%0.27%
    Nov 202574.5%25.3%0.21%
    Dec 202570.5%29.3%0.14%
    Jan 202674%25.9%0.15%
    Feb 202671.6%28%0.39%
    Mar 202672.1%27.5%0.37%
    Apr 202672.1%27.7%0.26%
    May 202667.9%31.8%0.24%
    Jun 202671.9%27.9%0.2%
    Jul 202670%29.8%0.23%
    Aug 202664.1%35.8%0.1%
    Sep 202668.9%30.9%0.21%

    How has the Bosch and DeWalt comparison changed over the last 12 months?

    3 findings
    • DeWalt was ahead of Bosch in every measured month of the 12 months ending September 2026.
    • Across the 12 months ending September 2026, Bosch’s share of searches among green laser brands in New Zealand moved from 0.27% to 0.21%, and its estimated monthly branded searches held steady at 20.
    • Across the 12 months ending September 2026, DeWalt’s share of searches among green laser brands in New Zealand moved from 70.3% to 68.9%, and its estimated monthly branded searches moved from 5.3K to 6.6K.

    How did search popularity change for New Zealand green laser brands in September 2026?

    1 change
    1. In September 2026, DeWalt gained share of searches among green laser brands in New Zealand, from 64.1% to 68.9%.

    How are branded searches counted?

    5 search terms

    Brandwave collects information about searches that people make online using Bosch’s and DeWalt’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

    Bosch

    1 branded search term

    • bosch green laser

    DeWalt

    4 branded search terms

    • dewalt
    • dewalt laser
    • dewalt laser level
    • dewalt redemption

    How the Brand Demand Index is measured

    Other head-to-heads among green laser brands

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