Brandwave

Bosch vs Westinghouse:Which is more popular?

In September 2026, Westinghouse had more branded searches than Bosch among gas stove brands in New Zealand. Westinghouse had about 1,900 branded searches, while Bosch had 460. Westinghouse made up 8.1% of all gas stove brand searches we track, and Bosch accounted for 2%. When we asked ChatGPT and Google AI Overviews about gas stove brands, Westinghouse appeared in all five answers and Bosch in four. Bosch was mentioned before Westinghouse in three out of four answers.

Among gas stove brands in New Zealand in September 2026

Who do people search for more?

Westinghouse, about 4 searches for every 1 for Bosch

Westinghouse 1.9K searchesBosch 460 searches

Who does AI mention more?

Westinghouse, mentioned in every answer we collected

Westinghouse in 5 of 5Bosch in 4 of 5

Who does AI recommend more?

Bosch, named ahead of Westinghouse in 3 of 4 answers

Bosch first in 3Westinghouse first in 1

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Top gas stove brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Westinghouse appeared in all five answers. Bosch was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Bosch was listed before Westinghouse in three out of four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Fisher & Paykel1st
  2. Bosch2nd
  3. Smeg3rd
  4. Westinghouse4th
  5. Samsung–
  6. LG–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Fisher & Paykel5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Westinghouse5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Bosch4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Smeg4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Samsung0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • LG0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about gas stove brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Bosch or Westinghouse more popular in search?

This chart shows how often people search Google for Bosch and Westinghouse by name. Each line represents a brand's share of searches for all six gas stove brands we track, month by month, from searches in New Zealand.

Bosch and Westinghouse among gas stove brands in New Zealand, by month

Share of searches by month for Westinghouse, Bosch. The figures are in the table below the chart.

View monthly share of searches table
MonthFisher & PaykelWestinghouseBoschSamsungLGSmeg
Oct 202587.5%6.8%1.9%1.6%1.2%1.1%
Nov 202588.9%5.7%1.7%1.7%1.3%0.57%
Dec 202588.7%5.7%1.6%2.1%1.3%0.62%
Jan 202688.5%5.7%1.9%1.7%1.2%0.88%
Feb 202689.2%5.8%1.9%1.4%1.1%0.62%
Mar 202689.7%5.8%1.4%1.4%1.1%0.58%
Apr 202687.3%6.8%1.9%1.6%1.6%0.76%
May 202689.4%5.9%1.8%1.2%1.1%0.66%
Jun 202689.4%5.9%1.7%1.2%1.4%0.59%
Jul 202689.5%6.1%1.5%1.3%1.1%0.58%
Aug 202688%6.7%1.6%1.7%1.2%0.82%
Sep 202686.1%8.1%2%1.7%1.2%0.9%

How has the Bosch and Westinghouse comparison changed over the last 12 months?

3 findings
  • Westinghouse was ahead of Bosch in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Bosch’s share of searches among gas stove brands in New Zealand moved from 1.9% to 2%, and its estimated monthly branded searches moved from 440 to 460.
  • Across the 12 months ending September 2026, Westinghouse’s share of searches among gas stove brands in New Zealand moved from 6.8% to 8.1%, and its estimated monthly branded searches moved from 1.6K to 1.9K.

How did search popularity change for New Zealand gas stove brands in September 2026?

2 changes

  1. In September 2026, Westinghouse gained share of searches among gas stove brands in New Zealand, from 6.7% to 8.1%.

  2. In September 2026, Bosch rose from 4th to 3rd among gas stove brands in New Zealand.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Bosch’s and Westinghouse’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Bosch

2 branded search terms

  • bosch 10kg washing machine
  • bosch cooktop

Westinghouse

1 branded search term

  • westinghouse oven

How the Brand Demand Index is measured

Other head-to-heads among gas stove brands

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