Tesla vs XPENG:Which is more popular by branded search in New Zealand?
In August 2026, Tesla had more branded searches than XPENG among electric-first car brands in New Zealand. Tesla was estimated to have 43.9K branded searches compared to XPENG’s 6.8K, and held a 30.2% Share of Search versus XPENG’s 4.7%.
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Which is more popular in search, Tesla or XPENG?
Compare electric-first automotive marques available to New Zealand drivers, using branded searches made in New Zealand. Hybrid models from these brands are also included in their brand demand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Tesla, XPENG. The figures are in the table below the chart.
View monthly share of search table
| Month | BYD | Tesla | Zeekr | Denza | Leapmotor | XPENG | Polestar | Ora |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 31% | 41.2% | 9.7% | 1.4% | 5.9% | 2.4% | 8% | 0.45% |
| Nov 2025 | 36.7% | 36.9% | 7.6% | 2.7% | 5.1% | 3.2% | 7.5% | 0.41% |
| Dec 2025 | 33.1% | 35.8% | 7.7% | 8% | 5.1% | 2.2% | 7.6% | 0.48% |
| Jan 2026 | 40.2% | 33.4% | 6.3% | 5.7% | 4.6% | 2.9% | 6.4% | 0.46% |
| Feb 2026 | 35.9% | 34.2% | 8.7% | 6% | 4.6% | 3.9% | 6.3% | 0.46% |
| Mar 2026 | 44.6% | 31.1% | 7.9% | 2.3% | 3.8% | 3.5% | 6.5% | 0.3% |
| Apr 2026 | 43.4% | 29.6% | 10.1% | 2.9% | 4.5% | 4% | 5.2% | 0.27% |
| May 2026 | 39.8% | 29.2% | 11.4% | 4.3% | 4.8% | 4.1% | 6.1% | 0.28% |
| Jun 2026 | 41.6% | 30.7% | 8.9% | 3.7% | 6% | 3.6% | 5.2% | 0.32% |
| Jul 2026 | 36.6% | 30.7% | 9.5% | 5.1% | 5.5% | 7.2% | 5.2% | 0.36% |
| Aug 2026 | 36.6% | 30.2% | 13% | 5.6% | 5.5% | 4.7% | 4.2% | 0.38% |
| Sep 2026 | — | — | — | — | — | — | — | — |
How has the Tesla and XPENG comparison changed over the last 12 months?
3 findings
- Tesla was ahead of XPENG in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Tesla’s estimated Share of Search among electric-first car brands in New Zealand moved from 41.2% to 30.2%, and its estimated monthly branded searches moved from 42K to 43.9K.
- Across the 11 months ending August 2026, XPENG’s estimated Share of Search among electric-first car brands in New Zealand moved from 2.4% to 4.7%, and its estimated monthly branded searches moved from 2.4K to 6.8K.
How did search popularity change for New Zealand electric-first car brands in August 2026?
3 changes
In August 2026, Denza overtook XPENG to rank 4th among electric-first car brands in New Zealand, at 5.6%.
In August 2026, XPENG lost estimated Share of Search among electric-first car brands in New Zealand, from 7.2% to 4.7%.
In August 2026, Tesla lost estimated Share of Search among electric-first car brands in New Zealand, from 30.7% to 30.2%.
How each brand is measured
Brandwave collects information about searches that people make online using Tesla’s and XPENG’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.