Denza vs Polestar:Which is more popular by branded search in New Zealand?
In August 2026, Denza had more branded searches than Polestar among electric-first car brands in New Zealand. Denza was estimated to have 8.1K branded searches compared to Polestar’s 6.1K, and held a 5.6% Share of Search versus Polestar’s 4.2%.
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Which is more popular in search, Denza or Polestar?
Compare electric-first automotive marques available to New Zealand drivers, using branded searches made in New Zealand. Hybrid models from these brands are also included in their brand demand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Denza, Polestar. The figures are in the table below the chart.
View monthly share of search table
| Month | BYD | Tesla | Zeekr | Denza | Leapmotor | XPENG | Polestar | Ora |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 31% | 41.2% | 9.7% | 1.4% | 5.9% | 2.4% | 8% | 0.45% |
| Nov 2025 | 36.7% | 36.9% | 7.6% | 2.7% | 5.1% | 3.2% | 7.5% | 0.41% |
| Dec 2025 | 33.1% | 35.8% | 7.7% | 8% | 5.1% | 2.2% | 7.6% | 0.48% |
| Jan 2026 | 40.2% | 33.4% | 6.3% | 5.7% | 4.6% | 2.9% | 6.4% | 0.46% |
| Feb 2026 | 35.9% | 34.2% | 8.7% | 6% | 4.6% | 3.9% | 6.3% | 0.46% |
| Mar 2026 | 44.6% | 31.1% | 7.9% | 2.3% | 3.8% | 3.5% | 6.5% | 0.3% |
| Apr 2026 | 43.4% | 29.6% | 10.1% | 2.9% | 4.5% | 4% | 5.2% | 0.27% |
| May 2026 | 39.8% | 29.2% | 11.4% | 4.3% | 4.8% | 4.1% | 6.1% | 0.28% |
| Jun 2026 | 41.6% | 30.7% | 8.9% | 3.7% | 6% | 3.6% | 5.2% | 0.32% |
| Jul 2026 | 36.6% | 30.7% | 9.5% | 5.1% | 5.5% | 7.2% | 5.2% | 0.36% |
| Aug 2026 | 36.6% | 30.2% | 13% | 5.6% | 5.5% | 4.7% | 4.2% | 0.38% |
| Sep 2026 | — | — | — | — | — | — | — | — |
How has the Denza and Polestar comparison changed over the last 12 months?
3 findings
- The lead changed hands 3 times in the 11 months ending August 2026: Denza took it in December 2025, Polestar took it in January 2026, Denza took it in August 2026.
- Across the 11 months ending August 2026, Denza’s estimated Share of Search among electric-first car brands in New Zealand moved from 1.4% to 5.6%, and its estimated monthly branded searches moved from 1.4K to 8.1K.
- Across the 11 months ending August 2026, Polestar’s estimated Share of Search among electric-first car brands in New Zealand moved from 8% to 4.2%, and its estimated monthly branded searches moved from 8.2K to 6.1K.
How did search popularity change for New Zealand electric-first car brands in August 2026?
2 changes
In August 2026, Denza overtook Polestar to rank 4th among electric-first car brands in New Zealand, at 5.6%.
In August 2026, Polestar lost estimated Share of Search among electric-first car brands in New Zealand, from 5.2% to 4.2%.
How each brand is measured
Brandwave collects information about searches that people make online using Denza’s and Polestar’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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