DeWalt vs Makita:Which is more popular?
In September 2026, Makita had more branded searches than DeWalt among drop saw brands in New Zealand. Makita had about 12,000 branded searches, while DeWalt had 7,890. Makita made up 39.6% of all drop saw brand searches we track, and DeWalt accounted for 26%. When we asked ChatGPT and Google AI Overviews about drop saw brands, both DeWalt and Makita appeared in all five answers. Makita was mentioned before DeWalt in three out of five answers.
Who do people search for more?
Makita, about 52% more searches than DeWalt
Who does AI mention more?
Both are mentioned in every answer we collected.
Who does AI recommend more?
Makita, named ahead of DeWalt in 3 of 5 answers
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Top drop saw brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, both DeWalt and Makita showed up in all five answers. Makita was listed before DeWalt in three of them.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
See every answer about drop saw brands
5 answers
Asked ChatGPT
“Which drop saw brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best drop saw brands in New Zealand?”
Asked ChatGPT
“What's the best drop saw brand in New Zealand for accurate cuts?”
Searched Google, AI Overview
“drop saw nz”
Searched Google, AI Overview
“mitre saw nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is DeWalt or Makita more popular in search?
This chart shows how often people search Google for DeWalt and Makita by name. Each line represents a brand's share of searches for all four drop saw brands we track, month by month, from searches in New Zealand.
Share of searches by month for Makita, DeWalt. The figures are in the table below the chart.
View monthly share of searches table
| Month | Makita | DeWalt | Ryobi | Milwaukee |
|---|---|---|---|---|
| Oct 2025 | 40% | 25.6% | 25.3% | 9.1% |
| Nov 2025 | 32.4% | 28.4% | 31.1% | 8.1% |
| Dec 2025 | 34.9% | 22.5% | 34.8% | 7.9% |
| Jan 2026 | 38.1% | 24.8% | 29.9% | 7.2% |
| Feb 2026 | 39% | 27.4% | 24.8% | 8.9% |
| Mar 2026 | 36.5% | 26.5% | 28.1% | 8.8% |
| Apr 2026 | 39.3% | 27% | 24.9% | 8.8% |
| May 2026 | 39.6% | 29.2% | 20.2% | 10.9% |
| Jun 2026 | 37.8% | 31.9% | 19.9% | 10.5% |
| Jul 2026 | 39.3% | 30.2% | 20% | 10.4% |
| Aug 2026 | 36.9% | 27.8% | 22.1% | 13.2% |
| Sep 2026 | 39.6% | 26% | 24.7% | 9.7% |
How has the DeWalt and Makita comparison changed over the last 12 months?
3 findings
- Makita was ahead of DeWalt in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, DeWalt’s share of searches among drop saw brands in New Zealand moved from 25.6% to 26%, and its estimated monthly branded searches moved from 6.2K to 7.9K.
- Across the 12 months ending September 2026, Makita’s share of searches among drop saw brands in New Zealand moved from 40% to 39.6%, and its estimated monthly branded searches moved from 9.7K to 12K.
How did search popularity change for New Zealand drop saw brands in September 2026?
2 changes
In September 2026, Makita gained share of searches among drop saw brands in New Zealand, from 36.9% to 39.6%.
In September 2026, DeWalt lost share of searches among drop saw brands in New Zealand, from 27.8% to 26%.
How are branded searches counted?
9 search terms
Brandwave collects information about searches that people make online using DeWalt’s and Makita’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among drop saw brands
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