ICIB BROKERWEB vs PSC Insurance Brokers:Which is more popular by branded search in New Zealand?
In August 2026, ICIB BROKERWEB had more branded searches than PSC Insurance Brokers among christchurch insurance brokers in New Zealand. ICIB BROKERWEB was estimated to have 640 branded searches compared to PSC Insurance Brokers’ 130, and held a 4.1% Share of Search versus PSC Insurance Brokers’ 0.84%.
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Which is more popular in search, ICIB BROKERWEB or PSC Insurance Brokers?
Compare Christchurch insurance brokers using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for ICIB BROKERWEB, PSC Insurance Brokers. The figures are in the table below the chart.
View monthly share of search table
| Month | Gallagher Insurance | ICIB BROKERWEB | Runacres Insurance | PSC Insurance Brokers |
|---|---|---|---|---|
| Oct 2025 | 91.4% | 4% | 3.5% | 1.1% |
| Nov 2025 | 90.9% | 4.1% | 3.8% | 1.1% |
| Dec 2025 | 91.6% | 3.8% | 3.7% | 0.91% |
| Jan 2026 | 91.7% | 3.6% | 3.8% | 0.86% |
| Feb 2026 | 91% | 4% | 3.9% | 1% |
| Mar 2026 | 90.2% | 5.1% | 3.6% | 1.1% |
| Apr 2026 | 89.7% | 5.3% | 3.9% | 1% |
| May 2026 | 91.7% | 4.4% | 3% | 0.91% |
| Jun 2026 | 91.3% | 4.3% | 3.3% | 1.1% |
| Jul 2026 | 91.6% | 4.7% | 2.8% | 0.91% |
| Aug 2026 | 92.3% | 4.1% | 2.8% | 0.84% |
| Sep 2026 | — | — | — | — |
How has the ICIB BROKERWEB and PSC Insurance Brokers comparison changed over the last 12 months?
3 findings
- ICIB BROKERWEB was ahead of PSC Insurance Brokers in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, ICIB BROKERWEB’s estimated Share of Search among christchurch insurance brokers in New Zealand moved from 4% to 4.1%, and its estimated monthly branded searches moved from 710 to 640.
- Across the 11 months ending August 2026, PSC Insurance Brokers’ estimated Share of Search among christchurch insurance brokers in New Zealand moved from 1.1% to 0.84%, and its estimated monthly branded searches moved from 200 to 130.
How did search popularity change for New Zealand christchurch insurance brokers in August 2026?
2 changes
In August 2026, ICIB BROKERWEB lost estimated Share of Search among christchurch insurance brokers in New Zealand, from 4.7% to 4.1%.
Estimated monthly branded searches for PSC Insurance Brokers in New Zealand fell 35% over 11 measured months, from 200 to 130 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using ICIB BROKERWEB’s and PSC Insurance Brokers’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
ICIB BROKERWEB
5 branded search terms
- icib
- icib brokerweb
- icib brokerweb christchurch
- icib brokerweb hamilton
- icib insurance
PSC Insurance Brokers
3 branded search terms
- psc broking
- psc insurance brokers
- psc insurance brokers nz
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.