Bosch vs Makita:Which is more popular?
In September 2026, Makita had more branded searches than Bosch among chipping hammer brands in New Zealand. Makita had about 9,100 branded searches, while Bosch had 0. Makita made up 53.4% of all chipping hammer brand searches we track, and Bosch accounted for 0%. When we asked ChatGPT and Google AI Overviews about chipping hammer brands, Bosch and Makita each appeared in two of the four answers.
Who do people search for more?
Makita, the only one of the two with measured searches
Who does AI mention more?
Both were mentioned in 2 of 4 answers.
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Top chipping hammer brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Bosch and Makita were each mentioned in two out of four: in one of the three ChatGPT answers and in the Google AI Overview.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
See every answer about chipping hammer brands
4 answers
Asked ChatGPT
“Which chipping hammer brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best chipping hammer brands in New Zealand?”
Asked ChatGPT
“What's the best chipping hammer brand in New Zealand for heavy-duty breaking?”
Searched Google, AI Overview
“best chipping hammer”
Searched Google, AI Overview
“chipping hammer for concrete”
Google showed no AI Overview for this search.
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is Bosch or Makita more popular in search?
This chart shows how often people search Google for Bosch and Makita by name. Each line represents a brand's share of searches for all four chipping hammer brands we track, month by month, from searches in New Zealand.
Share of searches by month for Makita, Bosch. The figures are in the table below the chart.
View monthly share of searches table
| Month | Makita | DeWalt | Milwaukee | Bosch |
|---|---|---|---|---|
| Oct 2025 | 54.3% | 29.9% | 15.7% | 0% |
| Nov 2025 | 47.4% | 37.4% | 15.3% | 0% |
| Dec 2025 | 54.1% | 30.7% | 15.2% | 0% |
| Jan 2026 | 55.7% | 31.2% | 13.2% | 0% |
| Feb 2026 | 53.6% | 31% | 15.4% | 0% |
| Mar 2026 | 52.6% | 31.5% | 15.9% | 0.07% |
| Apr 2026 | 54.2% | 30.4% | 15.3% | 0.07% |
| May 2026 | 52% | 29.5% | 18.5% | 0% |
| Jun 2026 | 48.5% | 33.7% | 17.8% | 0% |
| Jul 2026 | 52% | 30% | 18% | 0% |
| Aug 2026 | 46.5% | 30.5% | 22.9% | 0% |
| Sep 2026 | 53.4% | 29.3% | 17.3% | 0% |
How has the Bosch and Makita comparison changed over the last 12 months?
3 findings
- Makita was ahead of Bosch in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Bosch’s share of searches among chipping hammer brands in New Zealand held steady at 0%, and its estimated monthly branded searches held steady at 0.
- Across the 12 months ending September 2026, Makita’s share of searches among chipping hammer brands in New Zealand moved from 54.3% to 53.4%, and its estimated monthly branded searches moved from 7.6K to 9.1K.
How did search popularity change for New Zealand chipping hammer brands in September 2026?
1 change
In September 2026, Makita gained share of searches among chipping hammer brands in New Zealand, from 46.5% to 53.4%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Bosch’s and Makita’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among chipping hammer brands
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