Brandwave

How popular isTrue Grit Hair in search?

In August 2026, there were an estimated 920 branded searches for True Grit Hair in New Zealand which is down 10.7% over the last 11 months. True Grit Hair holds 35.2% estimated Share of Search among New Zealand christchurch hair salons and is ranked 2nd of 3 competitors for search popularity.

Share of Search, August 2026
  1. Surreal Hair55.2%
  2. True Grit Hair35.2%
  3. Salon E9.6%
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Which christchurch hair salons compete with True Grit Hair?

True Grit Hair against christchurch hair salons in New Zealand, by month

Share of Search by month for Surreal Hair, True Grit Hair, Salon E. The figures are in the table below the chart.

View monthly share of search table
MonthSurreal HairTrue Grit HairSalon E
Oct 202555.2%34.4%10.4%
Nov 202554.4%33.6%12.1%
Dec 202552.9%34.7%12.4%
Jan 202653.6%32.3%14.1%
Feb 202651.3%34.2%14.4%
Mar 202650.7%38.1%11.1%
Apr 202652.5%34.7%12.8%
May 202653.2%34.7%12.1%
Jun 202652.4%33.8%13.8%
Jul 202647.6%39.5%12.9%
Aug 202655.2%35.2%9.6%
Sep 2026———
  1. held 1st · 1.4K estimated branded searches · +29.7% vs prior month · +7.5 points

  2. held 2nd · 920 estimated branded searches · 0% vs prior month · -4.2 points

  3. 3.Salon E

    9.6%

    held 3rd · 250 estimated branded searches · -16.7% vs prior month · -3.3 points

Compare search popularity between True Grit Hair and its closest rivals

How has branded search demand for True Grit Hair changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for True Grit Hair in New Zealand fell from 1K to 920.
  • Across the 11 months ending August 2026, True Grit Hair’s estimated Share of Search among christchurch hair salons in New Zealand increased from 34.4% to 35.2%.
  • Across the 11 months ending August 2026, True Grit Hair’s estimated Share of Search among christchurch hair salons in New Zealand peaked at 39.5% in July 2026 and was lowest at 32.3% in January 2026.

How did search popularity change for New Zealand christchurch hair salons in August 2026?

  1. In August 2026, Surreal Hair gained estimated Share of Search among christchurch hair salons in New Zealand, from 47.6% to 55.2%.

  2. In August 2026, True Grit Hair lost estimated Share of Search among christchurch hair salons in New Zealand, from 39.5% to 35.2%.

  3. In August 2026, Salon E lost estimated Share of Search among christchurch hair salons in New Zealand, from 12.9% to 9.6%.

How is True Grit Hair measured?

Brandwave collects information about searches that people make online using True Grit Hair’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

2 branded search terms

  • true grit hair
  • true grit hair christchurch

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How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is True Grit Hair your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.