How popular isTax Traders?
In September 2026, people searched for Tax Traders by name about 2,400 times in New Zealand, a 26.3% increase from the previous year. These searches made up 48.3% of all New Zealand tax pooling provider searches, placing Tax Traders first out of four providers. When we asked both ChatGPT and Google AI Overviews about tax pooling providers, Tax Traders appeared in all answers and was the most recommended of the four.
Tax Traders is the most searched of 4 competitors and the most recommended in AI answers.
Tax TradersShare of searches 48.3%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
TMNZShare of searches 48.3%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
Tax Pooling SolutionsShare of searches 3.2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
Provisional Tax FinanceShare of searches 0.2%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th
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Top tax pooling providers in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Tax Traders appeared in all five answers. Tax Traders is the most recommended of the four.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Tax Traders5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- TMNZ5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Tax Pooling Solutions3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Provisional Tax Finance1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about tax pooling providers
5 answers
Asked ChatGPT
“Which tax pooling provider should I use in New Zealand?”
Asked ChatGPT
“What are the best tax pooling providers in New Zealand?”
Asked ChatGPT
“What's the best tax pooling provider in New Zealand for provisional tax?”
Searched Google, AI Overview
“tax pooling nz”
Searched Google, AI Overview
“tax pooling service”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which tax pooling providers compete with Tax Traders?
Share of searches by month for Tax Traders, TMNZ, Tax Pooling Solutions. The figures are in the table below the chart.
View monthly share of searches table
| Month | Tax Traders | TMNZ | Tax Pooling Solutions | Provisional Tax Finance |
|---|---|---|---|---|
| Oct 2025 | 42.6% | 53.8% | 3.4% | 0.22% |
| Nov 2025 | 42.6% | 53.8% | 3.4% | 0.22% |
| Dec 2025 | 42.4% | 53.6% | 3.6% | 0.45% |
| Jan 2026 | 38.5% | 57.7% | 3.6% | 0.24% |
| Feb 2026 | 42.6% | 53.8% | 3.1% | 0.45% |
| Mar 2026 | 43.5% | 53.1% | 3.1% | 0.24% |
| Apr 2026 | 48.7% | 48.7% | 2.4% | 0.14% |
| May 2026 | 43.5% | 54% | 2.4% | 0.15% |
| Jun 2026 | 48.6% | 48.6% | 2.7% | 0.17% |
| Jul 2026 | 53.7% | 42.5% | 3.6% | 0.22% |
| Aug 2026 | 48.3% | 48.3% | 3% | 0.33% |
| Sep 2026 | 48.3% | 48.3% | 3.2% | 0.2% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 48.3% | 2.4K | -17.2% | 0 points | |
| 2, held 2nd | 48.3% | 2.4K | -17.2% | 0 points | |
| 3, held 3rd | 3.2% | 160 | -11.1% | +0.2 points | |
| 4, held 4th | 0.2% | 10 | -50% | -0.1 points |
48.3%
Held 1st. 2.4K estimated branded searches, -17.2% vs prior month. Share 0 points.
2.
TMNZ48.3%
Held 2nd. 2.4K estimated branded searches, -17.2% vs prior month. Share 0 points.
3.2%
Held 3rd. 160 estimated branded searches, -11.1% vs prior month. Share +0.2 points.
0.2%
Held 4th. 10 estimated branded searches, -50% vs prior month. Share -0.1 points.
Compare popularity between Tax Traders and its closest rivals
Every comparison with Tax Traders
2 comparisons
How has branded search demand for Tax Traders changed in New Zealand over the last 12 months?
4 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Tax Traders in New Zealand rose from 1.9K to 2.4K.
- Across the 12 months ending September 2026, Tax Traders’ share of searches among tax pooling providers in New Zealand increased from 42.6% to 48.3%.
- Across the 12 months ending September 2026, Tax Traders’ share of searches among tax pooling providers in New Zealand peaked at 53.7% in July 2026 and was lowest at 38.5% in January 2026.
- Across the 12 months ending September 2026, Tax Traders rose from 2nd to 1st among tax pooling providers in New Zealand.
How did search popularity change for New Zealand tax pooling providers in September 2026?
1 change
Estimated monthly branded searches for Tax Traders in New Zealand rose 26.3% over 12 measured months, from 1.9K to 2.4K in September 2026.
How are Tax Traders’ branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Tax Traders’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- tax traders
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