Brandwave

How popular isStanley Rogers?

In September 2026, people searched for Stanley Rogers by name about 160 times in New Zealand, a 30.4% decrease from the previous year. These searches made up 1.7% of all New Zealand cutlery brand searches, placing Stanley Rogers seventh out of seven brands. When we asked both ChatGPT and Google AI Overviews about cutlery brands, Stanley Rogers appeared in one of the four answers.

Search and AI answers in September 2026

Stanley Rogers is the seventh most searched of 7 competitors and not listed in any AI answer.

  1. KitchenAidShare of searches 69.7%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  2. VictorinoxShare of searches 10.7%Mentioned in 1 of 4 AI answersPlace in AI recommendations 2nd
  3. WiltshireShare of searches 7.7%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  4. WusthofShare of searches 5.5%Mentioned in 2 of 4 AI answersPlace in AI recommendations 1st
  5. Stanley RogersShare of searches 1.7%Mentioned in 1 of 4 AI answersPlace in AI recommendations –

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Top cutlery brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Stanley Rogers was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Wusthof1st
  2. Victorinox2nd
  3. ZWILLING3rd
  4. KitchenAid–
  5. Wiltshire–
  6. Tramontina–
  7. Stanley Rogers–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Wusthof2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Victorinox1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Tramontina1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • ZWILLING1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Stanley Rogers1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • KitchenAid0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Wiltshire0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about cutlery brands

4 answers

  • Asked ChatGPT

    “Which cutlery brand should I buy in New Zealand?”

    1. 1Tramontina

  • Asked ChatGPT

    “What are the best cutlery brands in New Zealand?”

    1. 1Stanley Rogers

  • Asked ChatGPT

    “What's the best cutlery brand in New Zealand for everyday cooking?”

    1. 1Victorinox
    2. 2Wusthof

  • Searched Google, AI Overview

    “kitchen knife set nz”

    1. 1Wusthof
    2. 2ZWILLING

  • Searched Google, AI Overview

    “cutlery set nz”

    Google showed no AI Overview for this search.

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which cutlery brands compete with Stanley Rogers?

Stanley Rogers against cutlery brands in New Zealand, by month

Share of searches by month for KitchenAid, Victorinox, Wiltshire, Wusthof, Tramontina, Stanley Rogers. The figures are in the table below the chart.

View monthly share of searches table
MonthKitchenAidVictorinoxWiltshireWusthofTramontinaZWILLINGStanley Rogers
Oct 202569.1%13.6%6.2%4.4%2.5%1.8%2.4%
Nov 202578%8.8%4%4.1%2.1%1.4%1.6%
Dec 202576.2%10.4%3.8%4.1%2.1%1.7%1.7%
Jan 202671.5%11.8%5.4%4.7%2.7%1.5%2.4%
Feb 202672.6%10.1%6.8%4.8%2.2%1.6%1.8%
Mar 202670.4%11.1%6.6%5.8%2.2%1.9%2%
Apr 202669.5%10.9%6.4%5.1%3.2%2.3%2.5%
May 202670%10.8%7.8%4.8%2.8%1.8%2%
Jun 202669.6%11.1%8%4.3%2.6%2.3%2%
Jul 202660%12.2%12.2%6.9%5.1%2%1.7%
Aug 202663.6%12.9%8.8%7.9%3.2%1.7%1.9%
Sep 202669.7%10.7%7.7%5.5%2.9%1.8%1.7%

  1. 1.KitchenAid

    69.7%

    Held 1st. 6.5K estimated branded searches, +2.2% vs prior month. Share +6 points.

  2. 2.Victorinox

    10.7%

    Held 2nd. 1K estimated branded searches, -23.1% vs prior month. Share -2.3 points.

  3. 3.Wiltshire

    7.7%

    Held 3rd. 720 estimated branded searches, -18.2% vs prior month. Share -1.1 points.

  4. 4.Wusthof

    5.5%

    Held 4th. 520 estimated branded searches, -34.2% vs prior month. Share -2.3 points.

  5. 5.Tramontina

    2.9%

    Held 5th. 270 estimated branded searches, -15.6% vs prior month. Share -0.3 points.

  6. 6.ZWILLING

    1.8%

    Moved from 7th to 6th. 170 estimated branded searches, 0% vs prior month. Share +0.1 points.

  7. 7.Stanley Rogers

    1.7%

    Moved from 6th to 7th. 160 estimated branded searches, -15.8% vs prior month. Share -0.2 points.

Compare popularity between Stanley Rogers and its closest rivals

Every comparison with Stanley Rogers

6 comparisons

How has branded search demand for Stanley Rogers changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Stanley Rogers in New Zealand fell from 230 to 160.
  • Across the 12 months ending September 2026, Stanley Rogers’ share of searches among cutlery brands in New Zealand decreased from 2.4% to 1.7%.
  • Across the 12 months ending September 2026, Stanley Rogers fell from 6th to 7th among cutlery brands in New Zealand.

How did search popularity change for New Zealand cutlery brands in September 2026?

6 changes

  1. In September 2026, KitchenAid gained share of searches among cutlery brands in New Zealand, from 63.6% to 69.7%.

  2. In September 2026, Wusthof lost share of searches among cutlery brands in New Zealand, from 7.9% to 5.5%.

  3. In September 2026, Victorinox lost share of searches among cutlery brands in New Zealand, from 12.9% to 10.7%.

  4. In September 2026, Wiltshire lost share of searches among cutlery brands in New Zealand, from 8.8% to 7.7%.

  5. In September 2026, ZWILLING rose from 7th to 6th among cutlery brands in New Zealand.

  6. In September 2026, Stanley Rogers fell from 6th to 7th among cutlery brands in New Zealand.

How are Stanley Rogers’ branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Stanley Rogers’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • stanley rogers
  • stanley rogers cutlery

Do you work for Stanley Rogers? To request corrections or removal please contact us via our support page and we will be happy to assist.

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