Brandwave

How popular isRobin?

In September 2026, people searched for Robin by name about 40 times in New Zealand, a 33.3% increase from the previous year. These searches made up 3.4% of all New Zealand desk booking platform searches, placing Robin fifth out of eight platforms. When we asked both ChatGPT and Google AI Overviews about desk booking platforms, Robin appeared in two of the five answers and was the fifth most recommended of the eight.

Search and AI answers in September 2026

Robin is the fifth most searched of 8 competitors and the fifth most recommended in AI answers.

  1. SkeddaShare of searches 50.4%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  2. deskbirdShare of searches 33.3%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  3. Microsoft PlacesShare of searches 6%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  4. OfficeRnDShare of searches 4.3%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. RobinShare of searches 3.4%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th

+3 more

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Top desk booking platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Robin was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Robin is the fifth most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. deskbird1st
  2. Skedda2nd
  3. Microsoft Places3rd
  4. Envoy4th
  5. Robin5th
  6. Kadence6th
  7. Officely7th
  8. OfficeRnD–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • deskbird5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Envoy5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Skedda4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Microsoft Places4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Kadence4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Robin2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Officely2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • OfficeRnD0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about desk booking platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which desk booking platforms compete with Robin?

Robin against desk booking platforms in New Zealand, by month

Share of searches by month for Skedda, deskbird, Microsoft Places, OfficeRnD, Robin. The figures are in the table below the chart.

View monthly share of searches table
MonthSkeddadeskbirdMicrosoft PlacesOfficeRnDRobinEnvoyKadenceOfficely
Oct 202540.7%40.7%5.9%7.6%2.5%0.85%0.85%0.85%
Nov 202538.7%47.6%4%5.6%1.6%0.81%0.81%0.81%
Dec 202529.5%54.5%5.7%5.7%2.3%1.1%0%1.1%
Jan 202639%48%5.7%3.3%1.6%0.81%0.81%0.81%
Feb 202647.6%38.7%5.6%3.2%2.4%0.81%0.81%0.81%
Mar 202650.7%33.8%6.3%6.3%1.4%0.7%0%0.7%
Apr 202642.9%42.9%6.3%4.5%1.8%0.89%0%0.89%
May 202648.4%39.3%5.7%3.3%1.6%0.82%0%0.82%
Jun 202648.4%39.3%5.7%4.1%1.6%0%0%0.82%
Jul 202649.2%40%4.2%4.2%1.7%0.83%0%0%
Aug 202648.8%39.7%5.8%3.3%1.7%0%0%0.83%
Sep 202650.4%33.3%6%4.3%3.4%0.85%0.85%0.85%
  1. 1.Skedda

    50.4%

    Held 1st. 590 estimated branded searches, 0% vs prior month. Share +1.7 points.

  2. 2.deskbird

    33.3%

    Held 2nd. 390 estimated branded searches, -18.8% vs prior month. Share -6.3 points.

  3. Held 3rd. 70 estimated branded searches, 0% vs prior month. Share +0.2 points.

  4. 4.OfficeRnD

    4.3%

    Held 4th. 50 estimated branded searches, +25% vs prior month. Share +1 points.

  5. 5.Robin

    3.4%

    Held 5th. 40 estimated branded searches, +100% vs prior month. Share +1.8 points.

  6. 6.Envoy

    0.85%

    Moved from 7th to 6th. 10 estimated branded searches, — vs prior month. Share +0.9 points.

  7. 7.Kadence

    0.85%

    Moved from 8th to 7th. 10 estimated branded searches, — vs prior month. Share +0.9 points.

  8. 8.Officely

    0.85%

    Moved from 6th to 8th. 10 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Robin and its closest rivals

How has branded search demand for Robin changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Robin in New Zealand rose from 30 to 40.
  • Across the 12 months ending September 2026, Robin’s share of searches among desk booking platforms in New Zealand increased from 2.5% to 3.4%.
  • Across the 12 months ending September 2026, Robin’s share of searches among desk booking platforms in New Zealand peaked at 3.4% in September 2026 and was lowest at 1.4% in March 2026.

How did search popularity change for New Zealand desk booking platforms in September 2026?

6 changes
  1. In September 2026, Envoy overtook Officely to rank 6th among desk booking platforms in New Zealand, with 0.85% of the searches.

  2. In September 2026, Kadence overtook Officely to rank 7th among desk booking platforms in New Zealand, with 0.85% of the searches.

  3. In September 2026, Robin gained share of searches among desk booking platforms in New Zealand, from 1.7% to 3.4%.

  4. In September 2026, Skedda gained share of searches among desk booking platforms in New Zealand, from 48.8% to 50.4%.

  5. In September 2026, OfficeRnD gained share of searches among desk booking platforms in New Zealand, from 3.3% to 4.3%.

  6. In September 2026, deskbird lost share of searches among desk booking platforms in New Zealand, from 39.7% to 33.3%.

How are Robin’s branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Robin’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • robin desk booking
  • robin powered
  • robin workplace

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How the Brand Demand Index is measured

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Is Robin your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.