How popular isOrigami in search?
In August 2026, there were an estimated 5.3K branded searches for Origami in New Zealand which is down 22.9% over the last 11 months. Origami holds 63.5% estimated Share of Search among New Zealand wellington japanese restaurants and is ranked 1st of 3 competitors for search popularity.
Origami63.5%
Tatsushi35.6%
Kazaguruma0.83%
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Which wellington japanese restaurants compete with Origami?
Share of Search by month for Origami, Tatsushi. The figures are in the table below the chart.
View monthly share of search table
| Month | Origami | Tatsushi | Kazaguruma |
|---|---|---|---|
| Oct 2025 | 59.8% | 39.3% | 0.95% |
| Nov 2025 | 61.1% | 37.5% | 1.4% |
| Dec 2025 | 69.9% | 29.1% | 1.1% |
| Jan 2026 | 64.9% | 33.8% | 1.3% |
| Feb 2026 | 63.7% | 35% | 1.3% |
| Mar 2026 | 63.5% | 36.1% | 0.48% |
| Apr 2026 | 64.3% | 35.2% | 0.47% |
| May 2026 | 64.2% | 35.1% | 0.66% |
| Jun 2026 | 66.2% | 33% | 0.77% |
| Jul 2026 | 66.3% | 33.4% | 0.33% |
| Aug 2026 | 63.5% | 35.6% | 0.83% |
| Sep 2026 | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 63.5% | 5.3K | -10.9% | -2.8 points | |
| 2, held 2nd | 35.6% | 3K | -0.66% | +2.3 points | |
| 3, held 3rd | 0.83% | 70 | +133.3% | +0.5 points |
Compare search popularity between Origami and its closest rivals
How has branded search demand for Origami changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Origami in New Zealand fell from 6.9K to 5.3K.
- Across the 11 months ending August 2026, Origami’s estimated Share of Search among wellington japanese restaurants in New Zealand increased from 59.8% to 63.5%.
- Across the 11 months ending August 2026, Origami’s estimated Share of Search among wellington japanese restaurants in New Zealand peaked at 69.9% in December 2025 and was lowest at 59.8% in October 2025.
How did search popularity change for New Zealand wellington japanese restaurants in August 2026?
3 changes

In August 2026, Tatsushi gained estimated Share of Search among wellington japanese restaurants in New Zealand, from 33.4% to 35.6%.

In August 2026, Kazaguruma gained estimated Share of Search among wellington japanese restaurants in New Zealand, from 0.33% to 0.83%.

In August 2026, Origami lost estimated Share of Search among wellington japanese restaurants in New Zealand, from 66.3% to 63.5%.
How is Origami measured?
Brandwave collects information about searches that people make online using Origami’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
16 branded search terms
- menu origami
- origami cafe
- origami cuba street
- origami japanese & korean restaurant
- origami japanese restaurant
- origami menu
- origami napier
- origami ramen menu
- origami restaurant
- origami restaurant menu
- origami restaurant near me
- origami rolleston
- origami sushi restaurant
- origami wellington
- origami wellington menu
- restaurant origami
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Is Origami your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.