Brandwave

How popular isNormatec?

In September 2026, people searched for Normatec by name about 390 times in New Zealand, a 21.9% increase from the previous year. These searches made up 15.9% of all New Zealand compression recovery boot brand searches, placing Normatec third out of four brands. When we asked both ChatGPT and Google AI Overviews about compression recovery boot brands, Normatec appeared in all answers and was the joint most recommended of the four.

Search and AI answers in September 2026

Normatec is the third most searched of 4 competitors and the joint most recommended in AI answers.

  1. TherabodyShare of searches 62.2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  2. HypericeShare of searches 17.9%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  3. NormatecShare of searches 15.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  4. CompexShare of searches 4.1%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
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Top compression recovery boot brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Normatec appeared in all five answers. Normatec is the joint most recommended of the four.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Hyperice1st
  2. Normatec1st
  3. Therabody3rd
  4. Compex4th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Normatec5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Therabody4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Hyperice4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Compex2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers

See every answer about compression recovery boot brands

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which compression recovery boot brands compete with Normatec?

Normatec against compression recovery boot brands in New Zealand, by month

Share of searches by month for Therabody, Hyperice, Normatec, Compex. The figures are in the table below the chart.

View monthly share of searches table
MonthTherabodyHypericeNormatecCompex
Oct 202561.4%15.7%19.3%3.6%
Nov 202568%14.2%15.4%2.4%
Dec 202577.6%10.5%10.2%1.6%
Jan 202665.2%14.7%17.4%2.7%
Feb 202663.1%17.1%17.1%2.7%
Mar 202658.1%14.6%24.2%3%
Apr 202659.7%17.3%19.9%3.1%
May 202659%17.5%19.5%4%
Jun 202664.3%14.6%17.3%3.8%
Jul 202659.5%16.7%18.1%5.6%
Aug 202655.5%22.4%18.3%3.8%
Sep 202662.2%17.9%15.9%4.1%

  1. 1.Therabody

    62.2%

    Held 1st. 1.5K estimated branded searches, +4.8% vs prior month. Share +6.7 points.

  2. 2.Hyperice

    17.9%

    Held 2nd. 440 estimated branded searches, -25.4% vs prior month. Share -4.5 points.

  3. 3.Normatec

    15.9%

    Held 3rd. 390 estimated branded searches, -18.8% vs prior month. Share -2.4 points.

  4. 4.Compex

    4.1%

    Held 4th. 100 estimated branded searches, 0% vs prior month. Share +0.3 points.

Compare popularity between Normatec and its closest rivals

Every comparison with Normatec

3 comparisons

How has branded search demand for Normatec changed in New Zealand over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Normatec in New Zealand rose from 320 to 390.
  • Across the 12 months ending September 2026, Normatec’s share of searches among compression recovery boot brands in New Zealand decreased from 19.3% to 15.9%.
  • Across the 12 months ending September 2026, Normatec’s share of searches among compression recovery boot brands in New Zealand peaked at 24.2% in March 2026 and was lowest at 10.2% in December 2025.
  • Across the 12 months ending September 2026, Normatec fell from 2nd to 3rd among compression recovery boot brands in New Zealand.

How did search popularity change for New Zealand compression recovery boot brands in September 2026?

4 changes

  1. In September 2026, Therabody gained share of searches among compression recovery boot brands in New Zealand, from 55.5% to 62.2%.

  2. In September 2026, Hyperice lost share of searches among compression recovery boot brands in New Zealand, from 22.4% to 17.9%.

  3. In September 2026, Normatec lost share of searches among compression recovery boot brands in New Zealand, from 18.3% to 15.9%.

  4. Estimated monthly branded searches for Compex in New Zealand rose 66.7% over 12 measured months, from 60 to 100 in September 2026.

How are Normatec’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Normatec’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • normatec

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How the Brand Demand Index is measured

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