Brandwave

How popular isMobilo?

In October 2026, people searched for Mobilo by name about 1,300 times in New Zealand, a 30% increase from the previous year. These searches made up 90.9% of all New Zealand digital business card platform searches, placing Mobilo first out of five platforms. When we asked both ChatGPT and Google AI Overviews about digital business card platforms, Mobilo appeared in one of the five answers and was the fourth most recommended of the five.

Search and AI answers in October 2026

Mobilo is the most searched of 5 competitors and the fourth most recommended in the AI answers we collected.

  1. MobiloShare of searches 90.9%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th
  2. BlinqShare of searches 4.9%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  3. PoplShare of searches 2.1%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  4. HiHelloShare of searches 1.4%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  5. V1CEShare of searches 0.7%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
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Top digital business card platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Mobilo was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Mobilo is the fourth most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Blinq1st
  2. HiHello2nd
  3. Popl3rd
  4. Mobilo4th
  5. V1CE–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Blinq4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Popl4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • HiHello4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Mobilo1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • V1CE0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about digital business card platforms

5 answers

  • Asked ChatGPT

    “Which digital business card platform should I use in New Zealand?”

    1. 1Blinq
    2. 2HiHello
    3. 3Popl

  • Asked ChatGPT

    “What are the best digital business card platforms in New Zealand?”

    1. 1Blinq
    2. 2HiHello
    3. 3Popl
    4. 4Mobilo

  • Asked ChatGPT

    “What's the best digital business card platform in New Zealand for sharing contact details?”

    1. 1Blinq
    2. 2HiHello
    3. 3Popl

  • Searched Google, AI Overview

    “digital business card platform”

    1. 1Blinq
    2. 2HiHello
    3. 3Popl

  • Searched Google, AI Overview

    “business card qr code”

    Not named in any answer:

    Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

    How often do people search for Mobilo compared with other New Zealand digital business card platforms?

    Mobilo against digital business card platforms in New Zealand, by month

    Share of searches by month for Mobilo, Blinq, Popl. The figures are in the table below the chart.

    View monthly share of searches table
    MonthMobiloBlinqPoplHiHelloV1CE
    Nov 202587.7%6.1%2.6%2.6%0.88%
    Dec 202589.8%4.1%3.1%2%1%
    Jan 202680.8%6.8%5.5%5.5%1.4%
    Feb 202677.4%11.8%4.3%5.4%1.1%
    Mar 202680.9%7.9%5.6%3.4%2.2%
    Apr 202681.8%10.2%3.4%3.4%1.1%
    May 202677.4%11.8%5.4%4.3%1.1%
    Jun 202681.5%8.3%4.6%4.6%0.93%
    Jul 202680.9%10.1%4.5%3.4%1.1%
    Aug 202683.8%8.6%3.8%2.9%0.95%
    Sep 202684.7%9.3%2.5%2.5%0.85%
    Oct 202690.9%4.9%2.1%1.4%0.7%

    1. 1.Mobilo

      90.9%

      Held 1st. 1.3K estimated branded searches, +30% vs prior month. Share +6.2 points.

    2. 2.Blinq

      4.9%

      Held 2nd. 70 estimated branded searches, -36.4% vs prior month. Share -4.4 points.

    3. 3.Popl

      2.1%

      Moved from 4th to 3rd. 30 estimated branded searches, 0% vs prior month. Share -0.4 points.

    4. 4.HiHello

      1.4%

      Moved from 3rd to 4th. 20 estimated branded searches, -33.3% vs prior month. Share -1.1 points.

    5. 5.V1CE

      0.7%

      Held 5th. 10 estimated branded searches, 0% vs prior month. Share -0.1 points.

    Compare popularity between Mobilo and its closest rivals

    Every comparison with Mobilo

    4 comparisons

    How has branded search demand for Mobilo changed in New Zealand over the last 12 months?

    3 findings
    • Across the 12 months ending October 2026, estimated monthly branded searches for Mobilo in New Zealand rose from 1K to 1.3K.
    • Across the 12 months ending October 2026, Mobilo’s share of searches among digital business card platforms in New Zealand increased from 87.7% to 90.9%.
    • Across the 12 months ending October 2026, Mobilo’s share of searches among digital business card platforms in New Zealand peaked at 90.9% in October 2026 and was lowest at 77.4% in February 2026.

    How did search popularity change for New Zealand digital business card platforms in October 2026?

    4 changes

    1. In October 2026, Mobilo gained share of searches among digital business card platforms in New Zealand, from 84.7% to 90.9%.

    2. In October 2026, Blinq lost share of searches among digital business card platforms in New Zealand, from 9.3% to 4.9%.

    3. In October 2026, HiHello lost share of searches among digital business card platforms in New Zealand, from 2.5% to 1.4%.

    4. Popl’s share of searches among digital business card platforms in New Zealand has lost ground for 3 months in a row, from 4.5% to 2.1% in October 2026.

    How are Mobilo’s branded searches counted?

    1 search term

    Brandwave collects information about searches that people make online using Mobilo’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

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    How the Brand Demand Index is measured

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