How popular isMister D in search?
In August 2026, there were an estimated 3.1K branded searches for Mister D in New Zealand which is down 27.3% over the last 11 months. Mister D holds 58.1% estimated Share of Search among New Zealand napier destination restaurants and is ranked 1st of 3 competitors for search popularity.
- Mister D58.1%
Central Fire Station Bistro37.1%
Bistronomy4.8%
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Which napier destination restaurants compete with Mister D?
Share of Search by month for Mister D, Central Fire Station Bistro, Bistronomy. The figures are in the table below the chart.
View monthly share of search table
| Month | Mister D | Central Fire Station Bistro | Bistronomy |
|---|---|---|---|
| Oct 2025 | 56.2% | 38.1% | 5.8% |
| Nov 2025 | 54.4% | 39.8% | 5.8% |
| Dec 2025 | 55.2% | 39% | 5.7% |
| Jan 2026 | 55.4% | 39.1% | 5.5% |
| Feb 2026 | 55.6% | 38.8% | 5.6% |
| Mar 2026 | 54.7% | 39.4% | 5.9% |
| Apr 2026 | 56.5% | 37.6% | 5.9% |
| May 2026 | 57.5% | 37.2% | 5.4% |
| Jun 2026 | 59.3% | 34.5% | 6.1% |
| Jul 2026 | 60.5% | 34.9% | 4.6% |
| Aug 2026 | 58.1% | 37.1% | 4.8% |
| Sep 2026 | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 58.1% | 3.1K | -9% | -2.4 points | |
| 2, held 2nd | 37.1% | 2K | +0.51% | +2.1 points | |
| 3, held 3rd | 4.8% | 260 | 0% | +0.3 points |
1.Mister D
58.1%
held 1st · 3.1K estimated branded searches · -9% vs prior month · -2.4 points
37.1%
held 2nd · 2K estimated branded searches · +0.51% vs prior month · +2.1 points
4.8%
held 3rd · 260 estimated branded searches · 0% vs prior month · +0.3 points
Compare search popularity between Mister D and its closest rivals
How has branded search demand for Mister D changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Mister D in New Zealand fell from 4.3K to 3.1K.
- Across the 11 months ending August 2026, Mister D’s estimated Share of Search among napier destination restaurants in New Zealand increased from 56.2% to 58.1%.
- Across the 11 months ending August 2026, Mister D’s estimated Share of Search among napier destination restaurants in New Zealand peaked at 60.5% in July 2026 and was lowest at 54.4% in November 2025.
How did search popularity change for New Zealand napier destination restaurants in August 2026?
3 changes
In August 2026, Central Fire Station Bistro gained estimated Share of Search among napier destination restaurants in New Zealand, from 34.9% to 37.1%.
In August 2026, Mister D lost estimated Share of Search among napier destination restaurants in New Zealand, from 60.5% to 58.1%.
Estimated monthly branded searches for Bistronomy in New Zealand fell 40.9% over 11 measured months, from 440 to 260 in August 2026.
How is Mister D measured?
Brandwave collects information about searches that people make online using Mister D’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
9 branded search terms
- mister d
- mister d delivery
- mister d dining
- mister d menu
- mister d napier
- mister d near me
- mister d restaurant
- misterd
- misterd napier
Do you work for Mister D? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Mister D your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.