Brandwave

How popular isHoneycomb?

In September 2026, people searched for Honeycomb by name about 10 times in New Zealand, about the same as the previous year. These searches made up 0.44% of all New Zealand cloud observability platform searches, placing Honeycomb fifth out of five platforms. When we asked both ChatGPT and Google AI Overviews about cloud observability platforms, Honeycomb appeared in one of the five answers and was the fifth most recommended of the five.

Search and AI answers in September 2026

Honeycomb is the fifth most searched of 5 competitors and the fifth most recommended in AI answers.

  1. GrafanaShare of searches 44.7%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
  2. DatadogShare of searches 31.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  3. DynatraceShare of searches 11.5%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  4. New RelicShare of searches 11.5%Mentioned in 5 of 5 AI answersPlace in AI recommendations 4th
  5. HoneycombShare of searches 0.44%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
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Top cloud observability platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Honeycomb was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Honeycomb is the fifth most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Datadog1st
  2. Dynatrace2nd
  3. Grafana3rd
  4. New Relic4th
  5. Honeycomb5th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Grafana5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Datadog5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Dynatrace5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • New Relic5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Honeycomb1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about cloud observability platforms

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Which cloud observability platforms compete with Honeycomb?

Honeycomb against cloud observability platforms in New Zealand, by month

Share of searches by month for Grafana, Datadog, Dynatrace, New Relic, Honeycomb. The figures are in the table below the chart.

View monthly share of searches table
MonthGrafanaDatadogDynatraceNew RelicHoneycomb
Oct 202539.1%30.9%9%20.6%0.43%
Nov 202542%29.4%8.6%19.6%0.41%
Dec 202549.5%26.4%9.3%14.3%0.55%
Jan 202644.4%30.1%8.7%16.3%0.51%
Feb 202640.8%33.8%9.9%15%0.47%
Mar 202643.7%29.4%10.6%15.9%0.41%
Apr 202648.6%28.4%10.1%12.5%0.48%
May 202642.4%35.9%10.6%10.6%0.41%
Jun 202645.7%31%9.1%13.8%0.43%
Jul 202645.9%32.4%9.5%11.7%0.45%
Aug 202646.4%32.1%9.4%11.6%0.45%
Sep 202644.7%31.9%11.5%11.5%0.44%

  1. 1.Grafana

    44.7%

    Held 1st. 1K estimated branded searches, -2.9% vs prior month. Share -1.7 points.

  2. 2.Datadog

    31.9%

    Held 2nd. 720 estimated branded searches, 0% vs prior month. Share -0.3 points.

  3. 3.Dynatrace

    11.5%

    Moved from 4th to 3rd. 260 estimated branded searches, +23.8% vs prior month. Share +2.1 points.

  4. 4.New Relic

    11.5%

    Moved from 3rd to 4th. 260 estimated branded searches, 0% vs prior month. Share -0.1 points.

  5. 5.Honeycomb

    0.44%

    Held 5th. 10 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Honeycomb and its closest rivals

How has branded search demand for Honeycomb changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Honeycomb in New Zealand held steady at 10.
  • Across the 12 months ending September 2026, Honeycomb’s share of searches among cloud observability platforms in New Zealand held steady, from 0.43% to 0.44%.

How did search popularity change for New Zealand cloud observability platforms in September 2026?

3 changes

  1. In September 2026, Dynatrace overtook New Relic to rank 3rd among cloud observability platforms in New Zealand, with 11.5% of the searches.

  2. In September 2026, Grafana lost share of searches among cloud observability platforms in New Zealand, from 46.4% to 44.7%.

  3. New Relic’s share of searches among cloud observability platforms in New Zealand has lost ground for 3 months in a row, from 13.8% to 11.5% in September 2026.

How are Honeycomb’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Honeycomb’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • honeycomb observability

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How the Brand Demand Index is measured

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