Brandwave

How popular isGibraltar?

In September 2026, people searched for Gibraltar by name about 10 times in New Zealand, about the same as the previous year. These searches made up 2.5% of all New Zealand drum stool brand searches, placing Gibraltar third out of five brands. When we asked both ChatGPT and Google AI Overviews about drum stool brands, Gibraltar appeared in four of the five answers and was the joint third most recommended of the five.

Search and AI answers in September 2026

Gibraltar is the third most searched of 5 competitors and the joint third most recommended in AI answers.

  1. PearlShare of searches 55%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  2. TamaShare of searches 40%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  3. GibraltarShare of searches 2.5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  4. Roc-N-SocShare of searches 2.5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
  5. RolandShare of searches 0%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
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Top drum stool brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Gibraltar was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Gibraltar is the joint third most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Tama1st
  2. Roc-N-Soc1st
  3. Pearl3rd
  4. Gibraltar3rd
  5. Roland–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Tama5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Gibraltar4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Pearl3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Roc-N-Soc3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Roland0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about drum stool brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which drum stool brands compete with Gibraltar?

Gibraltar against drum stool brands in New Zealand, by month

Share of searches by month for Pearl, Tama, Gibraltar, Roc-N-Soc. The figures are in the table below the chart.

View monthly share of searches table
MonthPearlTamaGibraltarRoc-N-SocRoland
Oct 202561%34.1%2.4%2.4%0%
Nov 202552.4%42.9%2.4%2.4%0%
Dec 202552.6%42.1%2.6%2.6%0%
Jan 202652.6%42.1%2.6%2.6%0%
Feb 202668.6%27.5%2%2%0%
Mar 202650%45.7%2.2%2.2%0%
Apr 202655.2%37.9%3.4%3.4%0%
May 202650%45.5%2.3%2.3%0%
Jun 202667.2%28.1%1.6%1.6%1.6%
Jul 202682.9%15.4%0.85%0.85%0%
Aug 202670.4%27.2%1.2%1.2%0%
Sep 202655%40%2.5%2.5%0%

  1. 1.Pearl

    55%

    Held 1st. 220 estimated branded searches, -61.4% vs prior month. Share -15.4 points.

  2. 2.Tama

    40%

    Held 2nd. 160 estimated branded searches, -27.3% vs prior month. Share +12.8 points.

  3. 3.Gibraltar

    2.5%

    Held 3rd. 10 estimated branded searches, 0% vs prior month. Share +1.3 points.

  4. 4.Roc-N-Soc

    2.5%

    Held 4th. 10 estimated branded searches, 0% vs prior month. Share +1.3 points.

  5. 5.Roland

    0%

    Held 5th. 0 estimated branded searches, — vs prior month. Share 0 points.

Compare popularity between Gibraltar and its closest rivals

How has branded search demand for Gibraltar changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Gibraltar in New Zealand held steady at 10.
  • Across the 12 months ending September 2026, Gibraltar’s share of searches among drum stool brands in New Zealand peaked at 3.4% in April 2026 and was lowest at 0.85% in July 2026.

How did search popularity change for New Zealand drum stool brands in September 2026?

4 changes

  1. In September 2026, Tama gained share of searches among drum stool brands in New Zealand, from 27.2% to 40%.

  2. In September 2026, Gibraltar gained share of searches among drum stool brands in New Zealand, from 1.2% to 2.5%.

  3. In September 2026, Roc-N-Soc gained share of searches among drum stool brands in New Zealand, from 1.2% to 2.5%.

  4. In September 2026, Pearl lost share of searches among drum stool brands in New Zealand, from 70.4% to 55%.

How are Gibraltar’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Gibraltar’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • gibraltar hardware

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How the Brand Demand Index is measured

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