Brandwave

How popular isEscape HQ in search?

In August 2026, there were an estimated 1.6K branded searches for Escape HQ in New Zealand which is up 233.3% over the last 11 months. Escape HQ holds 46% estimated Share of Search among New Zealand auckland escape rooms and is ranked 2nd of 4 competitors for search popularity.

Share of Search, August 2026
  1. Escape Masters46.3%
  2. Escape HQ46%
  3. Escapade5.7%
  4. Escapism2%
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Which auckland escape rooms compete with Escape HQ?

Escape HQ against auckland escape rooms in New Zealand, by month

Share of Search by month for Escape Masters, Escape HQ, Escapade, Escapism. The figures are in the table below the chart.

View monthly share of search table
MonthEscape MastersEscape HQEscapadeEscapism
Oct 202571.4%17%7.8%3.9%
Nov 202563.5%29.2%5.3%2%
Dec 202562.1%31.6%3.9%2.4%
Jan 202658%33.9%4.7%3.4%
Feb 202661.9%30.8%4.5%2.8%
Mar 202665.8%27.1%5.3%1.9%
Apr 202658.8%33.2%5.1%2.8%
May 202654.9%37.4%4.3%3.4%
Jun 202659.7%31.9%6.1%2.2%
Jul 202657.2%32.7%7.3%2.8%
Aug 202646.3%46%5.7%2%
Sep 2026————
  1. held 1st · 1.6K estimated branded searches · -29.1% vs prior month · -10.9 points

  2. held 2nd · 1.6K estimated branded searches · +23.1% vs prior month · +13.2 points

  3. 3.Escapade

    5.7%

    held 3rd · 200 estimated branded searches · -31% vs prior month · -1.6 points

  4. held 4th · 70 estimated branded searches · -36.4% vs prior month · -0.8 points

Compare search popularity between Escape HQ and its closest rivals

How has branded search demand for Escape HQ changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Escape HQ in New Zealand rose from 480 to 1.6K.
  • Across the 11 months ending August 2026, Escape HQ’s estimated Share of Search among auckland escape rooms in New Zealand increased from 17% to 46%.

How did search popularity change for New Zealand auckland escape rooms in August 2026?

  1. In August 2026, Escape HQ gained estimated Share of Search among auckland escape rooms in New Zealand, from 32.7% to 46%.

  2. In August 2026, Escape Masters lost estimated Share of Search among auckland escape rooms in New Zealand, from 57.2% to 46.3%.

  3. In August 2026, Escapade lost estimated Share of Search among auckland escape rooms in New Zealand, from 7.3% to 5.7%.

  4. In August 2026, Escapism lost estimated Share of Search among auckland escape rooms in New Zealand, from 2.8% to 2%.

How is Escape HQ measured?

Brandwave collects information about searches that people make online using Escape HQ’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

2 branded search terms

  • escape hq
  • escapehq

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How the Brand Demand Index is measured

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Is Escape HQ your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.