Brandwave

How popular isDrata?

In October 2026, people searched for Drata by name about 110 times in New Zealand, a 21.4% decrease from the previous year. These searches made up 6.5% of all New Zealand security compliance automation platform searches, placing Drata third out of six platforms. When we asked both ChatGPT and Google AI Overviews about security compliance automation platforms, Drata appeared in all answers and was the second most recommended of the six.

Search and AI answers in October 2026

Drata is the third most searched of 6 competitors and the second most recommended in the AI answers we collected.

  1. VantaShare of searches 76.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. ScytaleShare of searches 12.4%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. DrataShare of searches 6.5%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  4. SprintoShare of searches 2.4%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  5. ThoropassShare of searches 1.2%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

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Top security compliance automation platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Drata appeared in all five answers. Drata is the second most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Vanta1st
  2. Drata2nd
  3. Secureframe3rd
  4. Sprinto4th
  5. Scytale–
  6. Thoropass–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Vanta5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Drata5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Secureframe4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Sprinto2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Scytale0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Thoropass0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about security compliance automation platforms

5 answers

  • Asked ChatGPT

    “Which security compliance automation platform should I use in New Zealand?”

    1. 1Vanta
    2. 2Drata
    3. 3Secureframe

  • Asked ChatGPT

    “What are the best security compliance automation platforms in New Zealand?”

    1. 1Vanta
    2. 2Drata
    3. 3Sprinto
    4. 4Secureframe

  • Asked ChatGPT

    “What's the best security compliance automation platform in New Zealand for audit evidence?”

    1. 1Vanta
    2. 2Drata
    3. 3Secureframe

  • Searched Google, AI Overview

    “security audit software”

    1. 1Vanta
    2. 2Drata

  • Searched Google, AI Overview

    “compliance automation platform”

    1. 1Vanta
    2. 2Drata
    3. 3Secureframe
    4. 4Sprinto

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

How often do people search for Drata compared with other New Zealand security compliance automation platforms?

Drata against security compliance automation platforms in New Zealand, by month

Share of searches by month for Vanta, Scytale, Drata, Sprinto. The figures are in the table below the chart.

View monthly share of searches table
MonthVantaScytaleDrataSprintoThoropassSecureframe
Nov 202573.1%17.8%6.4%1.8%0.46%0.46%
Dec 202575.2%12.8%8.3%2.3%0.75%0.75%
Jan 202676.3%10.7%8.4%2.3%0.76%1.5%
Feb 202676.3%6.9%10.7%3.8%0.76%1.5%
Mar 202640.5%52.6%4.5%1.6%0.4%0.4%
Apr 202674.1%12.6%8.1%3%0.74%1.5%
May 202678.7%7.1%8.7%3.1%0.79%1.6%
Jun 202683.9%4.5%7.1%3.2%0.65%0.65%
Jul 202668%17.7%9.5%2.7%1.4%0.68%
Aug 202676%12.3%8.2%2.3%0.58%0.58%
Sep 202672.5%10.1%10.1%3.6%2.2%1.4%
Oct 202676.9%12.4%6.5%2.4%1.2%0.59%

  1. 1.Vanta

    76.9%

    Held 1st. 1.3K estimated branded searches, +30% vs prior month. Share +4.5 points.

  2. 2.Scytale

    12.4%

    Moved from 3rd to 2nd. 210 estimated branded searches, +50% vs prior month. Share +2.3 points.

  3. 3.Drata

    6.5%

    Moved from 2nd to 3rd. 110 estimated branded searches, -21.4% vs prior month. Share -3.6 points.

  4. 4.Sprinto

    2.4%

    Held 4th. 40 estimated branded searches, -20% vs prior month. Share -1.3 points.

  5. 5.Thoropass

    1.2%

    Held 5th. 20 estimated branded searches, -33.3% vs prior month. Share -1 points.

  6. 6.Secureframe

    0.59%

    Held 6th. 10 estimated branded searches, -50% vs prior month. Share -0.9 points.

Compare popularity between Drata and its closest rivals

Every comparison with Drata

5 comparisons

How has branded search demand for Drata changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending October 2026, estimated monthly branded searches for Drata in New Zealand fell from 140 to 110.
  • Across the 12 months ending October 2026, Drata’s share of searches among security compliance automation platforms in New Zealand peaked at 10.7% in February 2026 and was lowest at 4.5% in March 2026.

How did search popularity change for New Zealand security compliance automation platforms in October 2026?

6 changes

  1. In October 2026, Scytale overtook Drata to rank 2nd among security compliance automation platforms in New Zealand, with 12.4% of the searches.

  2. In October 2026, Vanta gained share of searches among security compliance automation platforms in New Zealand, from 72.5% to 76.9%.

  3. In October 2026, Drata lost share of searches among security compliance automation platforms in New Zealand, from 10.1% to 6.5%.

  4. In October 2026, Sprinto lost share of searches among security compliance automation platforms in New Zealand, from 3.6% to 2.4%.

  5. In October 2026, Thoropass lost share of searches among security compliance automation platforms in New Zealand, from 2.2% to 1.2%.

  6. In October 2026, Secureframe lost share of searches among security compliance automation platforms in New Zealand, from 1.4% to 0.59%.

How are Drata’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Drata’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • drata

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How the Brand Demand Index is measured

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