Brandwave

How popular isComfort Hotel Flames in search?

In August 2026, there were an estimated 1.2K branded searches for Comfort Hotel Flames in New Zealand which held steady over the last 11 months. Comfort Hotel Flames holds 19.6% estimated Share of Search among New Zealand whangarei hotels and accommodation and is ranked 3rd of 3 competitors for search popularity.

Share of Search, August 2026
  1. Distinction Whangarei60.3%
  2. Quest Whangarei20.1%
  3. Comfort Hotel Flames19.6%

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Which whangarei hotels and accommodation compete with Comfort Hotel Flames?

Comfort Hotel Flames against whangarei hotels and accommodation in New Zealand, by month

Share of Search by month for Distinction Whangarei, Quest Whangarei, Comfort Hotel Flames. The figures are in the table below the chart.

View monthly share of search table
MonthDistinction WhangareiQuest WhangareiComfort Hotel Flames
Oct 202562.5%17%20.5%
Nov 202560.3%18.9%20.9%
Dec 202557.8%17.3%24.9%
Jan 202659.1%15.2%25.7%
Feb 202660.7%18.6%20.6%
Mar 202659.1%21.3%19.6%
Apr 202664.7%17.1%18.2%
May 202664.4%17.3%18.2%
Jun 202660.8%16.3%22.9%
Jul 202663%19.2%17.8%
Aug 202660.3%20.1%19.6%
Sep 2026———
  1. held 1st · 3.6K estimated branded searches · +0.55% vs prior month · -2.7 points

  2. held 2nd · 1.2K estimated branded searches · +10% vs prior month · +0.9 points

  3. held 3rd · 1.2K estimated branded searches · +15.7% vs prior month · +1.8 points

Compare search popularity between Comfort Hotel Flames and its closest rivals

How has branded search demand for Comfort Hotel Flames changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Comfort Hotel Flames in New Zealand held steady at 1.2K.
  • Across the 11 months ending August 2026, Comfort Hotel Flames’ estimated Share of Search among whangarei hotels and accommodation in New Zealand decreased from 20.5% to 19.6%.
  • Across the 11 months ending August 2026, Comfort Hotel Flames’ estimated Share of Search among whangarei hotels and accommodation in New Zealand peaked at 25.7% in January 2026 and was lowest at 17.8% in July 2026.
  • Across the 11 months ending August 2026, Comfort Hotel Flames fell from 2nd to 3rd among whangarei hotels and accommodation in New Zealand.

How did search popularity change for New Zealand whangarei hotels and accommodation in August 2026?

  1. In August 2026, Comfort Hotel Flames gained estimated Share of Search among whangarei hotels and accommodation in New Zealand, from 17.8% to 19.6%.

  2. In August 2026, Quest Whangarei gained estimated Share of Search among whangarei hotels and accommodation in New Zealand, from 19.2% to 20.1%.

  3. In August 2026, Distinction Whangarei lost estimated Share of Search among whangarei hotels and accommodation in New Zealand, from 63% to 60.3%.

How is Comfort Hotel Flames measured?

Brandwave collects information about searches that people make online using Comfort Hotel Flames’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

6 branded search terms

  • comfort flames hotel
  • comfort hotel flames
  • comfort hotel flames whangarei
  • flames hotel
  • flames hotel onerahi
  • flames hotel whangarei

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How the Brand Demand Index is measured

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