How popular isCarters in search?
In August 2026, there were an estimated 8.6K branded searches for Carters in New Zealand which held steady over the last 11 months. Carters holds 1.1% estimated Share of Search among New Zealand DIY and building supplies retailers and is ranked 4th of 5 competitors for search popularity.
Bunnings47.4%Mitre 1047.4%
PlaceMakers3.5%
Carters1.1%ITM0.57%
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Which DIY and building supplies retailers compete with Carters?
Share of Search by month for Bunnings, Mitre 10, PlaceMakers, Carters. The figures are in the table below the chart.
View monthly share of search table
| Month | Bunnings | Mitre 10 | PlaceMakers | Carters | ITM |
|---|---|---|---|---|---|
| Oct 2025 | 47.1% | 47.1% | 4.2% | 0.9% | 0.7% |
| Nov 2025 | 47.6% | 47.6% | 3.5% | 0.74% | 0.48% |
| Dec 2025 | 48.1% | 48% | 2.9% | 0.62% | 0.39% |
| Jan 2026 | 47.6% | 47.6% | 3.5% | 0.91% | 0.47% |
| Feb 2026 | 47.1% | 47.1% | 4.2% | 1.1% | 0.57% |
| Mar 2026 | 47.1% | 47.1% | 4.2% | 1.1% | 0.57% |
| Apr 2026 | 47.5% | 47.5% | 3.5% | 0.92% | 0.58% |
| May 2026 | 47.4% | 47.4% | 3.5% | 1.1% | 0.57% |
| Jun 2026 | 51.9% | 42.4% | 3.8% | 1.2% | 0.63% |
| Jul 2026 | 52% | 42.5% | 3.8% | 1% | 0.63% |
| Aug 2026 | 47.4% | 47.4% | 3.5% | 1.1% | 0.57% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 47.4% | 368K | +<0.01% | -4.6 points | |
| 2, held 2nd | 47.4% | 368K | +22.3% | +4.9 points | |
| 3, held 3rd | 3.5% | 27.1K | -0.04% | -0.3 points | |
| 4, held 4th | 1.1% | 8.6K | +21.2% | +0.1 points | |
| 5, held 5th | 0.57% | 4.5K | +0.68% | -0.1 points |
1.
Bunnings47.4%
held 1st · 368K estimated branded searches · +<0.01% vs prior month · -4.6 points
2.
47.4%
held 2nd · 368K estimated branded searches · +22.3% vs prior month · +4.9 points
3.5%
held 3rd · 27.1K estimated branded searches · -0.04% vs prior month · -0.3 points
4.
Carters1.1%
held 4th · 8.6K estimated branded searches · +21.2% vs prior month · +0.1 points
5.
0.57%
held 5th · 4.5K estimated branded searches · +0.68% vs prior month · -0.1 points
Compare search popularity between Carters and its closest rivals
How has branded search demand for Carters changed in New Zealand over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Carters in New Zealand held steady at 8.6K.
- Across the 11 months ending August 2026, Carters’ estimated Share of Search among DIY and building supplies retailers in New Zealand held steady, from 0.9% to 1.1%.
How did search popularity change for New Zealand DIY and building supplies retailers in August 2026?
4 changes
In August 2026, Mitre 10 gained estimated Share of Search among DIY and building supplies retailers in New Zealand, from 42.5% to 47.4%.
In August 2026, Bunnings lost estimated Share of Search among DIY and building supplies retailers in New Zealand, from 52% to 47.4%.
Estimated monthly branded searches for PlaceMakers in New Zealand fell 33.1% over 11 measured months, from 40.5K to 27.1K in August 2026.
Estimated monthly branded searches for ITM in New Zealand fell 33% over 11 measured months, from 6.7K to 4.5K in August 2026.
How is Carters measured?
Brandwave collects information about searches that people make online using Carters’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
3 branded search terms
- Carters
- carters building supplies
- carters hardware
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Is Carters your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.