VinNOW vs WineDirect:Which is searched more?
In September 2026, WineDirect had more branded searches than VinNOW among winery software worldwide. WineDirect had about 5,400 branded searches, while VinNOW had 70. WineDirect made up 25.2% of all winery software searches we track, and VinNOW accounted for 0.33%. These are worldwide searches for English-language branded terms.
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Is VinNOW or WineDirect more popular in search?
Compare the production, wine club and direct-to-consumer sales software wineries run on. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for WineDirect, VinNOW. The figures are in the table below the chart.
View monthly share of searches table
| Month | Commerce7 | WineDirect | InnoVint | OrderPort | vintrace | Vinsight | VinNOW |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 41.5% | 33.9% | 6.7% | 8% | 5.4% | 4.2% | 0.29% |
| Nov 2025 | 39.5% | 39.5% | 5.2% | 7.6% | 4% | 4% | 0.28% |
| Dec 2025 | 32.5% | 48.5% | 4% | 7.6% | 3.5% | 3.5% | 0.28% |
| Jan 2026 | 44.3% | 29.5% | 7.2% | 8.5% | 5.8% | 4.5% | 0.31% |
| Feb 2026 | 40.2% | 32.7% | 7.9% | 7.9% | 6.4% | 4.4% | 0.45% |
| Mar 2026 | 43.7% | 29.1% | 7.1% | 8.4% | 7.1% | 4.4% | 0.31% |
| Apr 2026 | 45.1% | 30.1% | 5.9% | 8.7% | 5.9% | 4% | 0.32% |
| May 2026 | 50.1% | 27.3% | 5.4% | 7.9% | 5.4% | 3.6% | 0.29% |
| Jun 2026 | 44.9% | 29.9% | 5.9% | 8.6% | 5.9% | 4.5% | 0.32% |
| Jul 2026 | 45.8% | 30.5% | 6% | 7.4% | 6% | 4.1% | 0.23% |
| Aug 2026 | 49.5% | 27% | 7.8% | 6.5% | 5.3% | 3.6% | 0.29% |
| Sep 2026 | 46.1% | 25.2% | 8.8% | 8.8% | 6.1% | 4.7% | 0.33% |
How has the VinNOW and WineDirect comparison changed over the last 12 months?
3 findings
- WineDirect was ahead of VinNOW in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, VinNOW’s share of searches among winery software worldwide moved from 0.29% to 0.33%, and its estimated monthly branded searches held steady at 70.
- Across the 12 months ending September 2026, WineDirect’s share of searches among winery software worldwide moved from 33.9% to 25.2%, and its estimated monthly branded searches moved from 8.1K to 5.4K.
How did search popularity change for winery software worldwide in September 2026?
1 change
In September 2026, WineDirect lost share of searches among winery software worldwide, from 27% to 25.2%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using VinNOW’s and WineDirect’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
VinNOW
1 branded search term
- vinnow
WineDirect
1 branded search term
- winedirect
Other head-to-heads among winery software
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